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Chitika Selected by AlwaysOn as a Northeast 100 Top Private Company Award Winner


Recognized for Creating New Business Opportunities in High-Growth Markets through Game-Changing Technology


April 2, 2008-MARLBOROUGH, Mass.–(BUSINESS WIRE)–Chitika Inc., (www.chitika.com), a leader in online branding and advertising, today announced that it has been chosen by AlwaysOn as one of the Northeast 100 Top Private Companies. The first-annual Northeast 100 list was compiled by the AlwaysOn editorial panel. In order to be eligible for the list, companies in the Northeastern United States had to be creating new business opportunities in high-growth markets, demonstrating significant market traction and pursuing game-changing technology in a key sector. AlwaysOn received hundreds of nominations for this year’s list.

Chitika and the Northeast 100 Top Companies for 2008 will be honored at the AlwaysOn Venture Summit East to be held April 7 – April 9, 2008, at the Four Seasons Hotel in Boston, MA. Venture Summit East, a two-day gathering that highlights the significant economic, political and technology trends impacting the global growth investor, features the most influential institutional investors, venture capitalists, corporate buyers, investment bankers and research analysts in the Eastern US in keynote presentations and panel debates. The idea behind the Northeast 100 companies list is to identify the most promising entrepreneurial opportunities and investments in the Northeast region’s technology industry.

“For the first annual elite Northeast 100 list we surveyed more than 500 venture investors, investment bankers, and technology insiders, who nominated hundreds of companies to determine the Northeast 100 winners,” said Tony Perkins, founder and editor, AlwaysOn Network. “Each of the Northeast 100 winners had to demonstrate leadership among their peers in the following areas: innovation, market opportunity, commercialization, media buzz, and stakeholder value creation. We congratulate them all on this great honor!”

Chitika is the leading blog branding and advertising company. Chitika ad units insert brand messages into relevant blog postings, matching site content and reaching a targeted audience. Using the company’s network of 17,000+ bloggers and publishers, hundreds of name brand advertisers introduce consumers to their brands through relevant, interactive ads. As a full-service brand and ad network, Chitika provides companies and their media planners with a distinctive opportunity to engage consumers in relevant conversations about their brands. It also provides bloggers with the opportunity to monetize the traffic to their relevant content.

“Since 2003, Chitika has been a leader in turning the blogosphere into a vibrant and highly targeted network for brands and publishers, and it’s an honor to be recognized by AlwaysOn for our ‘game-changing technology,’” said Venkat Kolluri, CEO, Chitika. “We’re committed to keeping the big ideas coming, such as our new Viral Branding Unit, to ensure publishers and advertisers continue to ride the wave of innovation in online advertising, from video to viral and beyond.”

About The AlwaysOn Venture Summit East

Venture Summit East is a two-day gathering that highlights the significant economic, political and technology trends impacting the global growth investor. Venture Summit East features the most influential institutional investors, venture capitalists, corporate buyers, investment bankers and research analysts in the Eastern US in keynote presentations and panel debates. The goal of Venture Summit East is to match growth-company buyers and sellers and identify the most promising innovation-driven, growth investment opportunities.

About Chitika

Chitika (www.chitika.com) is a full-service online advertising network specializing in the blogosphere and social networks. Today, it engages buyers, brands and bloggers by serving interactive, user-controllable ads directly within relevant posts. Recently, Chitika expanded micro advertising into social networks by enabling independent Facebook application developers to earn revenue as ad-supported micropublishers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. For advertisers and media buyers, Chitika is a proven channel for targeting online consumers and qualified buyers – as they are actively considering a purchase – and engaging them in relevant, brand-specific or product-specific conversations. Founded in 2003, Chitika now serves more than one billion ads per month and counting.

About AlwaysOn

ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

Contact:

For Chitika
Greenough Communications
Scott Bauman, 617-275-6518
sbauman@greenoughcom.com
or
For AlwaysOn Venture Summit East
Lois Paul & Partners
Michael Parker, 781-782-5714
alwayson@lpp.com