Chitika Targets Ads to Search Engine Queries, Grabs SEM Market Share

Chitika’s Premium Service Doubles Publisher Base, Delivers 550M Search-Targeted Ads (out of over 2 Billion network-wide monthly impressions) in October 2008.

Monday November 17, 9:00 am ET

MARLBOROUGH, Mass., Nov. 17 /PRNewswire/ — Chitika, Inc., a leader in search-targeted advertising, announces 200% growth in their Chitika | Premium ads program in 2008. The growth effectively doubled Chitika’s user-base to 34,000 publishers. This is more search queries than Ask.com, the 5th-largest search engine (according to the August 2008 ComScore report showing Ask.com with 364 Million searches), and puts Chitika firmly on the heels of the third largest search provider, Microsoft. Chitika’s patented search-targeted advertising technology is called Chitika | Premium ads. The technology displays relevant ads to a user that exactly match the user’s search query words or phrase. This results in excellent yield for publishers and helps them monetize the search traffic coming to their site.

"Chitika is one of my higher revenue ad networks — especially my eCPM from Chitika | Premium ad units. Overall, I’ve noticed a 300% increase in revenue over what I was using before," says Johns Wu of Bankaholic.com (recently acquired for $15 M). Chitika | Premium ads complement Google AdSense contextual ads. Chitika’s ads "look and feel" different and use another method for targeting. Ads from both networks run simultaneously on many publishers’ sites.

Chitika | Premium ads work best on sites with a significant amount of search engine traffic. They are particularly effective for SEOs. Publishers can take advantage of Chitika’s Premium ads program by applying at Chitika’s website (http://www.chitika.com).

About Chitika

Founded in 2003, Chitika (pronounced CHIH-tih-ka), is one of the largest search-targeted advertising networks. The company serves over 550 million human-entered search engine queries across more than 34,000 websites. For advertisers and media buyers, Chitika is a proven search engine marketing (SEM) channel for targeting searches conducted by users on the top search engines (similar to Google Adwords). For publishers, Chitika is a very effective monetization service yielding high eCPMs. For more information visit: www.chitika.com.

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