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Top Ten 2007 Holiday Shopping Products
Chitika | Pulse
a weekly data analysis medium for the online marketing industry
Issue I
Chitika | Pulse Archive
This inaugural Chitika | Pulse will look back on Chitika’s notably strong 2007 online holiday shopping season. As expected mp3 players were the most popular product on Chitika’s network for the season.
While Apple products took the lead as most popular brand among Chitika’s online consumers, unexpectedly the Sansa SDMX mp3 player beat out the iPod suite (iPod Nano 4gb and iPod Video ranked 3rd and 4th in our top ten line-up).
Notably, the iPhone, in addition to being a cellular device, includes mp3 player and digital camera technology; therefore the iPhone’s 5th place ranking and 7.78% rating may be applied to Chitika’s mp3, cellular device, and digital camera product categories, while simultaneously aiding in the Apple family’s dominance as most popular brand on Chitika’s network this holiday season.
To determine the top 10 most popular products sought after by online consumers on Chitika’s network this holiday shopping season, data queried from November 27, 2007, to December 27, 2007 was evaluated to represent trends over this 30 day run. For the purpose of this study, the set of top 10 products were ranked based on clicks generated through Chitika’s system and analyzed into relative percentages.
By Tessa Rudd - Editor-in-Chief, ChitikaPulse
About Chitika | Pulse
Chitika | Pulse is a weekly publication that highlights emerging trends in online advertising and merchandising in the blogosphere.
By offering a succinct analysis of online consumer behavior in Chitika’s network, Chitika | Pulse exclusively correlates trends to address a wide range of topics related to online branding, e-commerce, retail in the long tail, and direct merchandising within the blogosphere and social networks.
mp3 players, taking the lead as Chitika’s most popular product category, were represented by; the Sansa SDMX (representing an impressive 23.45% amid products ranked), joined by the iPod Nano 4gb, and iPod Video, collectively comprise 44.25% of the relative top 10 products.
In terms of most popular brand the Apple family took the lead with the iPod Nano 4gb, iPod Video, and iPhone representing 28.56% of the top 10 products ranked.
Gaming systems were the second most popular product category; together, the Sony Playstation, Nintendo DS, and Microsoft Xbox 360 comprise 27.37% of the relative top 10.
In consideration of the iPhone’s digital camera capacity, compounding Apple’s 5th ranked popular “phone” with the 6th ranked Canon Powershot and the Canon Digital Rebel, coming in at 8th in our ranking, the digital camera category amounts to 22.01% of the relative top 10.