We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the clickthrough rates of visitors from the three major search players: Yahoo!, Google, and Bing.

As it turns out, Bing users are over 50% more likely to click an ad on your site than Google users. You can check out the full results of our research in TechCrunch’s article, “Are Bing Users Twice As Likely To Click On An Ad Than Google Users?” Enjoy!

“Bing!”  That sound is a brand new search engine (sorry, “Decision Engine”) from Microsoft leaping into the fray and making everyone’s life a little more Microsoft-y.  Launched in late May, Bing has started taking searches away from reigning powerhouses Google and Yahoo! – and it works great with Chitika | Premium ads.

As much as we love search, and as much as we live by the power of search engines, you didn’t really think we’d be unable to serve ads to Bing traffic, did you?  It’s an exciting new tool that Microsoft hopes will revolutionize the way people search on the Internet.  We’re all over that.

Plus, when I went to grab this screenshot, they had a picture of Boston (where Chitika lives) as the main image.  It was like fate telling us “Yeah, Chitika and Bing work well together.”

So, if your site is getting traffic from Bing, that’s great – your Chitika | Premium ads will continue to show up and be exactly what your site visitors are searching for.