Rule 1 - Only show ads WHEN the user really wants it

Or: Thou shalt never annoy thy visitors

As you know, the Chitika | Premium units only show up when Chitika is sure about user intent (because we know what search term the user used to find you). For all of your regular users who are simply browsing your site, the intent is much lower. In these cases, the Chitika ad does not show, and you are not blasting another ad into their face. Due to this, you are not annoying your users with yet another ad unit.

Rule 2 - Tell your user WHY they’re seeing this ad

Or: Thou shalt respect thy visitors’ experience

As you can see from the example below, the user keywords are highlighted in gold yellow. This is to explain to the user that the ad is about what he is looking for (Psychobabble Joe says: Since the age of 2, the human brain has been taught to pay attention to that specific color of yellow). When you respect your visitors’ feelings and intent like that, they are more likely to look at the ad and read its contents (and, of course, click on it).

Rule 3 - Only show users WHAT they want to see

Or: Thou shalt give thy visitors what they want — in a way they want it

Chitika | Premium ad units have been designed to be hyper targeted, as the ads are almost always completely targeted to the exact keyword the user typed in the search engine. And in the new Mega Unit, ads flow naturally from top to bottom, rather than left to right. “Why is that,” you ask? Its because for the last 10 years, the Internet has worked very hard to train people to read its pages from top to bottom, not left to right. With the Mega-Unit, people’s tendency to read in that fashion helps your second and third ads get almost as much attention as the first.

Put all these three reasons together and you as a publisher/website owner will get from your visitors what you really want — i.e. clicks. More clicks equal more revenue and everybody is happy. By giving your visitors what they want in an ad unit, they’ll give you what you want in return! Isn’t sharing nice?

You can get the code for the mega unit here or signup if you are not already a Chitika publisher.

Hey everyone - I want to introduce the newest addition to the Chitika | Premium lineup - the 550×250 MEGA-Unit.  Across our network right now, the MEGA-Unit’s CTR is 4 times higher than our other Premium units - so you can see why we are excited about it!  I want to answer some important questions about it here on the blog:

What is the MEGA-Unit?

It’s our newest Chitika | Premium unit, and it’s really BIG!  Take a look:

Why should you use this?

Across the board, our new MEGA-Unit is adding a massive increase in clicks and revenue:

• AskDaveTaylor.com increased his Chitika earnings from $85/month to $2000/month by adding the new MEGA-Unit to his site (Dave talks about this in greater detail on his site).

• ArticleAlley.com added the new MEGA-Unit and reports that “The result was a massive 721% increase in income -  without any noticeable knock on effect to our other income providers.”  - Adrian from ArticleAlley.com

• Couponmom.com added the MEGA-Unit to just 1 of her pages, and immediately doubled her eCPM and revenue.

How do I get it?

If you have a Chitika account, you can get the unit by clicking here, then choosing the 550×250 “MEGA-Unit” from the drop-down.
If you don’t have a Chitika account, click here to sign up.

Where should I place the MEGA-Unit on my site?

We are seeing it work best placed directly above or below the main content.  For example, you can see where ArticleAlley.com put it on this page (scroll to bottom of article).

Try the new Chitika | Premium MEGA-Unit now!

What do you think about this?  Leave us a comment below!