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Chitika's Recent Awards

Red Herring Global Top 100 Winner
Red Herring Global Top 100 Winner
Top 100 Private Companies in the Northeast
Top 100 Private Companies in Northeast
Chitika Named Best of Inc.
Chitika Named Best of Inc.
Most Innovative Technology Finalist
Most Innovative Technology Finalist  
 

New Free eBook: Chitika + AdSense: Ad Placement Guide

Wednesday, November 18th, 2009

Do you use Chitika and Google AdSense together on your website to earn great combined revenue? Or, do you want to use them together?

Google AdSense and Chitika Premium ads can indeed be used together on your website or blog. Using both in the right combination can work together to help you earn more revenue than using AdSense or Chitika alone.

In this FREE eBook you will see how seven actual strategically place and customize the Chitika website for a successful steady income.


Chitika + AdSense: Ad Placement Guide



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Chitika Is Hiring [Sneak Peek: What is it like working at Chitika?]

Tuesday, November 3rd, 2009

The growth of the Chitika Network continues unabated — with the network growing 10-20% month-over-month since the start of the year (Quick stat: Chitika reaches 435M users worldwide per month — roughly 3 in 5 people in the English-speaking Internet). To join us in this journey of reaching 1 billion unique Internet users, we are looking for smart individuals to join us at our Westborough, Massachusetts offices.

If that looked wacky and exciting to you (besides other cool things), here are some of the positions that are open with links to more details. All positions are in-house full-time at our Westborough, Massachusetts office.

Please note: These are all current positions with approved budgets. Hiring for these positions is immediate. To apply, please send your resume to jobs [at] chitika [dot] com.

 

You Voted: Winners of PS3, $400 in placement contest

Friday, October 2nd, 2009

This year we decided to have YOU, our readers vote for which AdSense + Chitika ad placement was best integrated together in our annual AdSense + Chitika placement contest.

After hundreds of submissions, Chitika’s Special Projects Team narrowed it down to 8 finalists -  you can see them here.

Our Grand Prize Winner of a Playstation 3 Slim + NFL Madden 2010 is:

Tim Carter, AskTheBuilder.com

We really liked Tim’s integration of AdSense at the top, Chitika Premium in the right hand sidebar and Premium at the bottom of his articles. While sometimes the sidebars are not always successful ad placements, Tim made it work to his advantage- Great job Tim!

And our 2 runners up who will receive $200 each are:

Kenneth Barbalace, EnvironmentalChemistry.com
Anton Amoto, AntonAmoto.com

Ken perfectly customized his AdSense and Premium ad units throughout his site. With a Premium ad unit at the top as well as in the sidebar and AdSense complementing nicely above his comments.

Anton used an AdSense square above his titles and a Premium Mega Unit below them. The links were all customized as well making for a nice sleek integration.

Congratulations to all the finalists and winners! And a big thank you to all who participated. Be on the look out for our next contest!

 

Finalists chosen for Chitika + Adsense Contest

Monday, September 28th, 2009

We received hundreds of submissions for our AdSense + Chitika Ad Placement Contest this year, thank you to all who entered!

This year we have decided to narrow it down to 8 finalists and have you vote for our grand prize winner who will receive a Playstation 3 Slim + NFL Madden 10, and 2 runners up who will receive $200 each.

The finalists in the running for the grand prize are:

HowToBecomeSomething.com
AskTheBuilder.com
TheEasyRecipe.com
Natural-Stone-Interiors.com

Please review the links above and vote for your favorite here:

*VOTING IS NOW CLOSED- WINNERS TO BE ANNOUNCED*

And the websites chosen as the runners up are:

ComputingUnleashed.com
AntonAmoto.com

EnvironmentalChemistry.com
InsideMyLaptop.com

Please review the links above and vote for your favorite here:

*VOTING IS NOW CLOSED- WINNERS TO BE ANNOUNCED*


 

Adsense + Chitika Placement Contest 2: Win Playstation 3 Slim & NFL Madden 10

Friday, September 4th, 2009

*UPDATE: This Contest Is Now Closed* Finalists announced here

Our AdSense + Chitika Ad Placement contest is back again by very popular demand. Last year we had over 300 submissions to this contest with some really great ad integrations of Chitika Premium and Google AdSense on your websites.

This years’ grand prize winner will receive:

  • a Playstation 3 Slim + NFL Madden 10
  • And 2 runners up will receive:

  • $200 each!
  • Chitika and AdSense can work very well together on your site to bring you a combined higher revenue than using one of these services alone. Some of you have received this higher income because of your thoughtful integrations of these two types of ad services so we have decided to reward you for being so smart!

    What are we looking for?
    We want you to show us how you use Chitika Premium ads as well as Google AdSense on the same page(s) of your site, in which it helps give you higher revenue than you would using just one of the services alone. Here is an example of Chitika Premium and Google AdSense being used on the same page:

    How do you enter?
    Post a link to the page on your site in which you feature both Premium and AdSense in the comments section of this blog post. Or, please email your submission to specialprojects (at) chitika (dot) com, with the subject “AdSense + Chitika contest”.

    Your entry must include both a Chitika Premium ad and a Google AdSense ad on the same page. Only one page is necessary for entry. Entries must be received by Friday, September 18, 2009- 11:59pm EST.

    *UPDATE: This Contest Is Now Closed* Finalists announced here

     

    The 3 Commandments of Website Advertising

    Friday, May 29th, 2009

    Rule 1 - Only show ads WHEN the user really wants it

    Or: Thou shalt never annoy thy visitors

    As you know, the Chitika | Premium units only show up when Chitika is sure about user intent (because we know what search term the user used to find you). For all of your regular users who are simply browsing your site, the intent is much lower. In these cases, the Chitika ad does not show, and you are not blasting another ad into their face. Due to this, you are not annoying your users with yet another ad unit.

    Rule 2 - Tell your user WHY they’re seeing this ad

    Or: Thou shalt respect thy visitors’ experience

    As you can see from the example below, the user keywords are highlighted in gold yellow. This is to explain to the user that the ad is about what he is looking for (Psychobabble Joe says: Since the age of 2, the human brain has been taught to pay attention to that specific color of yellow). When you respect your visitors’ feelings and intent like that, they are more likely to look at the ad and read its contents (and, of course, click on it).

    Rule 3 - Only show users WHAT they want to see

    Or: Thou shalt give thy visitors what they want — in a way they want it

    Chitika | Premium ad units have been designed to be hyper targeted, as the ads are almost always completely targeted to the exact keyword the user typed in the search engine. And in the new Mega Unit, ads flow naturally from top to bottom, rather than left to right. “Why is that,” you ask? Its because for the last 10 years, the Internet has worked very hard to train people to read its pages from top to bottom, not left to right. With the Mega-Unit, people’s tendency to read in that fashion helps your second and third ads get almost as much attention as the first.

    Put all these three reasons together and you as a publisher/website owner will get from your visitors what you really want — i.e. clicks. More clicks equal more revenue and everybody is happy. By giving your visitors what they want in an ad unit, they’ll give you what you want in return! Isn’t sharing nice?

    You can get the code for the mega unit here or signup if you are not already a Chitika publisher.

     

    Don’t forget to water your ads

    Friday, January 16th, 2009

    My neighbor has the greenest grass in our neighborhood. He purchases the most advanced lawn treatment available and cares for it like a child. Last summer he decided to plant some flowers and start a garden because, according to him, “you know, the soil underneath the grass bed is richer and healthier than ever”. He planted vegetable seeds and the prettiest flowers but, a couple of weeks after he noticed the flowers were not thriving and the garden wasn’t growing like he had hoped. He spent all his time on the lawn’s upkeep that he neglected the flowers, expecting them to thrive without any work or effort.

    Unfortunately many of our publishers make this same mistake when “planting” ads on their website. You may have a great, well-maintained site with great content, but you didn’t take a few minutes to customize and blend them into your site layout correctly. As a result, you might not be seeing much revenue accumulate in your account; how could this all have been prevented?

    Simple customization features are available in Chitika | Premium ads that could be the key to keeping your ads alive on your site. These tricks take only seconds and when you sit back to enjoy the revenue rolling into your Chitika reports, you will appreciate the time you took to do it. Here are a few simple customization tips for your ads to thrive on your pages:

    Available customization options:

    • Color options: these lines of code will change the color of the ad background, ad’s main link, text of the ad, and the URL of the merchant, respectively (you can use color names, such as “red”, or hex codes, such as “FFFFFF”):
    -TIP: Matching your site background color, site text colors and links will help your ads blend nicely with your content.

    • Target: when clicked, this line of code will make the Premium ad open in a new window or tab:
    • ch_target = "_blank";

    -TIP: Enabling this will keep your ad clickers from navigating away from your page.
    • Font options: these lines of code will change the font of the ad’s main link or the text of the ad, respectively:
    • ch_font_title = "Arial";

      ch_font_text = "Arial";

    -TIP: Similar to matching the colors on your page to your ad, matching the text will make it blend even better.
    • Inserting an alternate ad campaign to show an alternate ad unit when the Premium ads do not display:
    • ch_alternate_ad_url = "INSERT URL HERE";

    -TIP: Since Premium will only show to US/Canada search engine traffic, displaying an alt URL can help make sure you keep a steady flow of ad revenue coming in.

    All of these customization options can be edited right in your Premium Code Panel.

    Posted by: Karla Escolas, CRM/Marketing -Chitika, Inc.

    To apply for Chitika ads, click here. If you already have a Chitika account, you can get your Chitika | Premium code by clicking here.

     

    Online Advertising Cooling Off for “Big 3″ Search Engines; Heating Up for Chitika

    Tuesday, November 18th, 2008

    All across these crazy interwebs, I’ve been reading report after report of doom-and-gloom for online advertising companies.  A couple weeks ago I saw Glam Media change their payout process.  Since then, various sites have reported that even the big search engines are losing steam.

    While TechCrunch reports a massive slow-down in growth for the “Big 3″ (Google, Yahoo, Microsoft grew only 0.6% from Q2 to Q3), we actually saw something quite different at Chitika - 200% growth from May - October.

    Over these 5 months, our publisher base has actually doubled from 17,000-34,000, and in October we served 550 million search-targeted ads (out of over 2 billion total ad impressions) .  To put this in perspective, Ask.com (the world’s 5th-largest search engine) did 364 million search queries according to the August 2008 ComScore reports, meaning that our network almost doubled their amount of search traffic in October.

    This leads to the question: Why is Chitika seeing this growth?  2 words:  Ad-Targeting.