Where Art Meets Science
At its core, Chitika is a data analytics company. For us, data guides and business decides. We make our decisions based on our data, and our goal is to provide you with data to make smart business decisions. We are constantly running A/B tests so that we are able to make the best informed decisions on ad placement, overall display, and all other factors that affect the user experience on your site. We help our publishers to find the perfect balance between user experience and monetization.
Chitika brings search targeted ads off of the search engines and onto your site. We know what search queries users are entering to find your site, so the ads serve directly to their interests.
When search traffic comes into the Chitika ad network, we see the search term that users entered. Instead of advertising contextually, we can see and advertise directly to user intent.
Chitika's Real Time Trading Desk
Chitika’s Real Time Trading Desk empowers marketers to make audience targeting decisions in real-time by leveraging over a decade search driven advertising experience. Marketers can target audiences based on observed search activity occurring within the Chitika network of over 300,000 publishers. Chitika’s mix of the right technology, vast audience data, and scientists drive outstanding results for agency and brand marketers.
Contact us to learn more about what Chitika’s RTB program can do for your company.