Contextanywhere Press Release

August 16, 2004

Chitika Launches ContextAnywhere - Contextual Advertising for Desktop Applications and Toolbars

Desktop Application and Toolbar providers can now significantly increase revenue by displaying highly contextual CPC ads

Shrewsbury, MA - August 16, 2004 - Chitika, Inc., a leading developer of on-demand contextual targeting services, announces the release of ContextAnywhere(SM), providing Desktop Applications and Toolbars with access to robust XML-based interface.

Through ContextAnywhere, Desktop Application and Toolbar providers now have access to thousands of CPC advertisers and can rapidly begin generating incremental profits with highly effective contextual advertising. "Similar to Amazon and eBay, we see the value in providing third-party developers with advanced functionality through our open architecture and API's," says Lauren McIntyre, VP Marketing of Chitika. Carillo Francois, President and CEO of Webtoolbars.com, a popular online toolbar service provider, has already seen the results, "I have been able to replace my low CPM micro-banners with very effective contextually targeted text links. ContextAnywhere is positively affecting my bottom line."

Unlike Google's AdSense, ContextAnywhere provides an easy to use XML interface, allowing developers to integrate relevant and higher earning CPC ads into their applications. "I love the flexibility that ContextAnywhere provides, allowing me to determine the look and location of the ads, as well as establish CPC minimums. It gives me the control that I have been looking for," comments Ivan Petrovic, Managing Director at Internet Cruiser (Krstarica.com).

Based upon Chitika's RealContext(SM) targeting engine, ContextAnywhere combines the strengths of both content and audiences' interests to deliver highly targeted ads. It includes a unique real-time feedback loop that actively monitors audience behaviors to adapt and show the ads that consumers are interested in and click on. "We've actually seen clients have an increase in click-throughs over time because our service is actively learning what ads are working best for a particular site and its' specific consumers. Our innovative optimization technology takes into account the real context of the interaction by considering both the viewed content and the users' actions to show the most relevant ad," says Venkat Kolluri, Co-founder and CEO of Chitika.

ContextAnywhere is an on-demand service that can be easily integrated without any upfront investment. Desktop Application and Toolbar providers who wish to benefit from ContextAnywhere can signup now at www.chitika.com.

About Chitika, Inc.
Chitika, Inc., develops real-time, scalable, on-demand contextual targeting services to help online businesses leverage their two biggest assets: content and online audience. Chitika's services are based on the company's patent-pending Content and Behavior-based Targeting (CBeT) technology. These services enable highly relevant and targeted information extraction and retrieval using contextual information to find the most relevant and targeted advertisement, product and/or offer that best matches both the content on a web-page and the visitor's interest profile.

Chitika, RealContext, and ContextAnywhere are service marks of Chitika, Inc

For more information, please visit www.chitika.com or send email to info@chitika.com