Apple executives cite Chitika Insights’ June Tablet Usage Update as part of the company's quarterly earnings call yesterday. This is second consecutive quarter in which the company has referenced Chitika usage data as part their report to key investors and the general public.
Yahoo! will leverage Chitika's Mobile ad serving technology. Additionally, Yahoo! has tapped Chitika to help monetize its owned & operated properties. Yahoo! currently licenses Chitika's proprietary ad targeting technology to serve sponsored search ads across select Yahoo! properties.
As much as we love holiday gatherings and treats around the office, the spirit of giving is what we love most about this time of year at Chitika.
Two recent articles by the Worcester Business Journal have revealed Chitika as both a Top Place to Work in the MetroWest for 2013, as well as one of a few prominent local technology companies leading the way in employment perks. And what can we say? Unwinding midday with a game of ping pong or darts is good for the heart and mind!
When we announced the release of our new display ad unit option last month, we anticipated the ads resulting in overall better optimization and targeting for our network of over 300,000 publishers. One Chitika publisher in particular, Stanzapub, benefitted greatly from using display ads in tandem with text. Here is his story.
At Chitika, we’ve always been proponents of choice and optimization. So when we began rolling out our new programmatically driven display ad option in mid-October, we knew our publishers and their visitors would benefit from the increased choice of ad unit type.
The first issue of Tablet Publishing magazine is utilizing Chitika Insights data and expertise to educate its audience of magazine and print media publishers about the current tablet usage environment in North America.
The latest Apple product event marked the third time in the past year the Cupertino company has referenced Chitika Insights statistics in a public facing announcement.
Chitika has invested heavily in the development of our programmatic buying technology and reach over the past several years, and our real-time bidding division now has the ability to act upon more than 150,000 requests per second. This allows advertisers to leverage Chitika’s first party network of over 300,000 publishers to extend their search strategy and buying through display.