In this “Logging Data” series, we’ll provide some in-depth detail on the intricacies of data collection, infrastructure, and access here at Chitika, hopefully providing some useful lessons for both newcomers and veterans in the field. Our first post will focus on our logs – the baseline of our data collection – and the subsequent processes that coalesce the information they contain into more readily accessible formats for our data scientists.
As Chitika displays hundreds of millions of ads every day, a tremendous amount of data need to be stored to fulfill business requirements. In our case, that figure amounts to roughly 1 to 1.2 TB per day. The Chitika Data Infrastructure and Engineering teams each have several Minecraft aficionados among them, and our recent side project visualizes roughly 10 terabytes of this data as large towers of 8-bit 3D-rendered blocks. We call it, aptly, the Great Wall of Data.
Remember that time we completely overhauled our PartnerCenter to speed up your reports, smooth out the payment process, and enhance mobile access? We like to think that if you’re not ahead of the game, then you’re not in the game. That’s why we recently upgraded all of our ad code to be better (and more ahead of the game) than ever!
While almost any company outing presents a great way to bond with coworkers, Chitika’s spring outing provided the added benefit of helping out our local community on top of the usual drinks and fun. Prior to hitting up Pinz in Milford for lunch, drinks, bowling, laser tag, and nostalgic video game competitions, our Westborough HQ employees teamed up with United Way to clean and maintain the Assabet River Rail Trail in central Massachusetts.
Earlier this week on Digital Point, Chitika publisher Chris discussed how he got his forum, DeadMansCrossZone.com, upgraded to Gold level while attracting a relatively small audience - tens of thousands of impressions per day. While we’ve discussed major considerations in terms of getting your site Gold account ready, here we’ll be discussing some of the unique considerations for smaller websites looking to achieve Gold account status as quickly as possible.
Formerly the Publisher Panel, our revamped Partner Center has undergone some major changes with our latest redesign. The aim was to make it as easy as possible for publishers to monitor and make changes to their accounts. In this blog post, we provide an overview of some of the newest tools and improvements that are available to all Chitika publishers
A question we often get from new publishers relates to what they can expect to earn using Chitika. While the answer can vary significantly, this blog post outlines the factors that influence publisher revenues on our network
In a previous study, 7,500 Chitika publishers made an average of 15% more revenue simply by turning on the Hover ad unit for their websites. And now, our new and improved Chitika Hover 2.0 is poised to make our publishers even more!
One of the biggest sources of frustration with some other ad networks is an ambiguous terms of service (TOS) agreement leading some publishers to be banned without so much as an explanation. This is sometimes after months or years of seemingly good standing with little to no changes to the site. At Chitika, we have a simple to follow TOS agreement focused on two factors.
One question we often get from publishers is how we determine which ads get shown on their site. While our algorithms take a wide variety of factors into account, the exact ad shown to a given user is greatly dependent on the geographic location of that user and how they got to the website itself. In this post, we’ll focus on both of these areas and how you can maximize your earnings with Chitika.