Logging Data Part 1: The Journey of an Impression

  • 14 July 2014

In this “Logging Data” series, we’ll provide some in-depth detail on the intricacies of data collection, infrastructure, and access here at Chitika, hopefully providing some useful lessons for both newcomers and veterans in the field. Our first post will focus on our logs – the baseline of our data collection – and the subsequent processes that coalesce the information they contain into more readily accessible formats for our data scientists.

The Great Wall of Data: Chitika Visualizes 10+ TB with Minecraft

  • 24 June 2014

As Chitika displays hundreds of millions of ads every day, a tremendous amount of data need to be stored to fulfill business requirements. In our case, that figure amounts to roughly 1 to 1.2 TB per day. The Chitika Data Infrastructure and Engineering teams each have several Minecraft aficionados among them, and our recent side project visualizes roughly 10 terabytes of this data as large towers of 8-bit 3D-rendered blocks. We call it, aptly, the Great Wall of Data.

Fun and Service on the Job: Chitika’s Spring Outing

  • 16 April 2014

While almost any company outing presents a great way to bond with coworkers, Chitika’s spring outing provided the added benefit of helping out our local community on top of the usual drinks and fun. Prior to hitting up Pinz in Milford for lunch, drinks, bowling, laser tag, and nostalgic video game competitions, our Westborough HQ employees teamed up with United Way to clean and maintain the Assabet River Rail Trail in central Massachusetts.

Gold-Level Tips for Smaller Sites

  • 10 April 2014

Earlier this week on Digital Point, Chitika publisher Chris discussed how he got his forum, DeadMansCrossZone.com, upgraded to Gold level while attracting a relatively small audience - tens of thousands of impressions per day. While we’ve discussed major considerations in terms of getting your site Gold account ready, here we’ll be discussing some of the unique considerations for smaller websites looking to achieve Gold account status as quickly as possible.

What you Need to Know about the New Features in the Chitika PartnerCenter

  • 4 April 2014

Formerly the Publisher Panel, our revamped Partner Center has undergone some major changes with our latest redesign. The aim was to make it as easy as possible for publishers to monitor and make changes to their accounts. In this blog post, we provide an overview of some of the newest tools and improvements that are available to all Chitika publishers

Terms of Service: Staying Away from the Dark Side

  • 20 March 2014

One of the biggest sources of frustration with some other ad networks is an ambiguous terms of service (TOS) agreement leading some publishers to be banned without so much as an explanation. This is sometimes after months or years of seemingly good standing with little to no changes to the site. At Chitika, we have a simple to follow TOS agreement focused on two factors.

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