The leader in smartphones will continue to be the iPhone in 2011, but that will change fast.  Looking at the growth curves of iPhones and Android devices across the Chitika ad network, Android will overtake the iPhone on February 16^th, 2012.  Not specific enough?  Our point estimate says that should happen at 12:23 PM Eastern time.

As of December 14^th, 2010, iPhones outnumber Android devices 2:1.  That’s a significant change from June, when there were 3 iPhones coming through the Chitika network for every Android phone.  Our estimate for Androids equaling iPhones is based on this change, and all the little nuances that went into the two devices’ changes in market share.

For more information on this study, contact:

Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com