Insights

Welcome to Chitika Insights

When you arm yourself with the right data, you have the power to make informed decisions. This is why we created our independent research arm, Chitika Insights. Our team of passionate and innovative Data Solutions Engineers produces a series of reports each week uncovering unique trends in Internet usage as seen on the extensive Chitika ad network. Using a rigorous data verification process and working directly alongside device manufacturers, Chitika Insights strives to provide the most accurate and representative data available.

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Second Quarter 2014 Tablet Update: Samsung Usage Share Surpasses Amazon

  • 23 April 2014

Our January 2014 report on the North American tablet usage environment showed slight year-over-year share gains for several larger manufacturers. As we move through Q2 2014, Samsung’s share growth remains particularly strong, with Samsung users now generating the second-most North American tablet Web traffic at 8.3%. However, Apple’s iPad remains the far away leader, with its users continuing to generate more than three quarters of all U. S. and Canadian tablet-based Web traffic.

UPDATE: North American Android KitKat, 4.1.1 Usage Rates in Wake of "Heartbleed" Vulnerability

  • 15 April 2014

Recent Web usage data indicates that Google’s latest Android OS version, KitKat, is being used at nearly equal rates by North American smartphone and tablet users. Meanwhile, with Android 4.1.1 being the only version of Android exhibiting a vulnerability due to the Open SSL “Heartbleed” bug, Chitika Insights examined how North American Web traffic from Android 4.1 users breaks down by patch release.

HTC Status Report: One Users Generate 40.6% of HTC Smartphone Web Traffic

  • 3 April 2014

Taiwanese device maker HTC produced one of 2013’s most smartphones with the HTC One. Analyst and company estimates pointed to the device and its subsequent variations collectively generating moderately successful sales, but having trended downwards to close out the year. The company’s latest flagship device, the One M8, boasted increased functionality, user interface changes, and a modified look and feel, all of which were generally well received by industry watchers prior to the smartphone’s launch on March 25, 2014. While HTC’s latest One model has gotten off to a slower start than its predecessor, it’s clear that the company is betting on the success of the flagship device to boost its standing in the smartphone marketplace.