iOS 6 Adoption Levels Out, Surpasses 60% One Month After Launch

iOS 6 Adoption Levels Out, Surpasses 60% One Month After Launch

  • 22 October 2012

After its release on September 19th, 2012, iOS 6 notably achieved a 15% share of all iOS traffic in its first 24 hours, and saw an adoption rate of over 50% after only 2 weeks. Chitika Insights decided to see how the new OS’ adoption has evolved a full month out from its debut.

To quantify this study, Chitika Insights took a sample of hundreds of millions of mobile ad impressions coming out of the Chitika Ad network ranging from September 19th to October 19th, 2012. The growth rate of iOS 6 was then compared to total iOS Web usage using a time series to illustrate the rate of adoption of the new OS. A graph depicting this data can be seen below:

iOS 6 growth has decidedly leveled out over the past week, although it still is growing. Since our previous study on October 2nd, 2012, iOS 6 gained nearly 10% usage share, now constituting 61% of all iOS traffic, as seen in the graph below:

We expect small gains for the OS in the coming weeks, with the possibility of iOS 6 usage touching 70% once adoption peaks. The upcoming release of the iPad mini will likely accelerate this process.