Chitika Insights is the independent research arm of online ad network Chitika. Our team of passionate and innovative Data Solutions Engineers produce a series of reports each week uncovering unique trends in Internet usage. Research studies are conducted by tapping into Chitika’s extensive network comprised of over 300,000 sites, totaling hundreds of millions of ad impressions each week. Click here for a full methodology. Follow us @ChitikaInsights for the latest news. For further information or media inquiries contact press@chitika.com or call 508.439.4529.
In the three years since Apple’s iPad became the first modern web tablet available in the US, the tablet market has continued a steady growth. Tablets have worked themselves into the daily lives of both workplace and casual web browsing, and while the iPad has remained king since its launch, other devices have been gaining in popularity among users.
Employment and job searching have long been hot topics in our world, and more and more jobs are being found and acquired through online searches. It has been found that the unemployed persons who look for work online are reemployed 25 percent faster than the comparable workers who do not search online. Leveraging its extensive network of online sites, Chitika wanted to analyze how job searching rates varied by location, as well as if a person’s likelihood to search for jobs online was influenced by their browser choice.
With rave reviews of HTC’s newest smartphone, the HTC One, continuing to populate the Web, some analysts are predicting the device will dramatically improve the company’s long-term prospects after several years of receding market share. HTC’s most prominent competitor within the North American Android marketplace, Samsung, also recently released its own new smartphone model, the Samsung Galaxy S IV. With both Samsung and HTC largely eyeing the same target market, Chitika Insights looked to explore the initial adoption rates of both devices to quantify the early market progress of each smartphone.
Samsung Electronics held its earnings call on Friday, April 26th, 2013. The Korean manufacturer had already posted its earnings guidance in advance of the call, sporting a quarter-over-quarter 50% growth in operating profit, and $40 billion growth in revenues since last year – both beating analyst estimates. With the tablet market being a high growth sector for both Samsung and chief rival Apple going forward, Chitika Insights looked to compare each company’s share of the overall marketplace over the past six months.