Welcome to Chitika Insights
Chitika Insights is the independent research arm of online ad network Chitika. Our team of passionate and innovative Data Solutions Engineers produce a series of reports each week uncovering unique trends in Internet usage. Research studies are conducted by tapping into Chitika’s extensive network comprised of over 300,000 sites, totaling hundreds of millions of ad impressions each week. Click here for a full methodology. Follow us @ChitikaInsights for the latest news. For further information or media inquiries contact email@example.com or call 508.439.4529.
Windows 8’s relatively tepid rate of adoption has been well documented, but with institutional contracts being a sizable portion of Microsoft’s PC business as a whole, the Chitika Insights team looked to examine how Windows 8 was faring on college campuses. Using the top 50 universities as ranked by U.S. News and World Report in 2013, Chitika Insights then re-ranked the schools by the percentage of Web traffic identified as coming from desktop computers running Windows 8 through the ISP associated with that university.
By analyzing search volume in the three days since the teams were decided on March 31, 2013, Chitika Insights looked to quantify the search interest for each team in the 2013 NCAA Final Four.
In late August 2012, Chitika Insights observed Web traffic from OS X Mountain Lion users constituting more than 10% of all Mac-based Web traffic a month following its release. At that time, Mac developers were dealing with a decidedly fragmented operating system (OS) environment, with users of four separate OS versions each generating around 10% of Mac Web traffic or more. Now nearly seven months later, Chitika Insights examined the current distribution of Web usage from Mac OS X users.
Late 2012 and early 2013 has revealed an important shift in Internet usage trends that will, undoubtedly, significantly impact online publishers in the coming months.
In a March 14th, 2013 interview, on the eve of Samsung’s Galaxy S IV launch event, Apple marketing chief Phil Schiller went on the offensive against the Android smartphone ecosystem as part of an interview with the Wall Street Journal. One of the major points Mr. Schiller emphasized was the fragmentation of operating system (OS) versions amongst Android devices – seemingly to contrast that with low fragmentation within the iOS marketplace. Chitika Insights decided to examine statistics from our network to investigate Mr. Schiller’s claims when it comes to the latest devices from both manufacturers.