Chitika - In The News
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April 18, 2008
Mass High Tech
Startups like Entrecard bet on blogs as the next hot ad market
March 14, 2008
Mass High Tech
Madison Ave. meets Route 128 in the digital ad space
February 29, 2008
Chitika’s RPU Provides Online Publishers With Revenue Opportunity
February 28, 2008
Chitika Rolls Out Revenue-Pumping Online Ad Unit
February 21, 2008
The Rise of Click Fraud: Is Everyone on the Internet a Criminal?
February 13, 2008
Chitika Launches VBU: Rich Media, Video Widget
February 12, 2008
Chitika Launches Ad Unit with Live-In Social Features
February 11, 2008
Chitika Injects Video, Social to Ads
February 11, 2008
Chitika launches Viral Branding Unit for video advertising
January 15, 2008
Bloggers get Creative to Make Dough
October 3, 2007
eMiniMall for Blogs, Facebook Pages Enables Users to Purchase from Ads
October 3, 2007
NY AG targets Facebook on privacy issues
May 09, 2007
Farming the Marshland: Chitika Targets the Blogosphere
April 16, 2007
Blogging for dollars
April 10, 2007
Blog Ad Analysis: Google Traffic Vs. Digg Traffic
April 2, 2007
BlogBash
February 4, 2007
Tech startups part of second wave of Web
January 11, 2007
Product Reviews And Links Turn Pages Into Profit
October 30, 2006
Chitika merchandises with eMiniMalls
October 27, 2006
Computer Active
Make money from your website
In practice, sites need to be recording large numbers of traffic to start making money. Chitika for example, which places tab-based “eMinimalls” on websites, reckons a site needs to be getting at least 10,000 page views a month before it’s worthwhile signing up.
Read More
October 26, 2006
Yahoo News
Chitika Introduces Money-Making Tag Clouds
ShopCloud$ are an attractive match for any content-rich blog/website. “ShopCloud$ look fantastic, work great, and make me more money. What more could I ask for?” says Tim Flight from GPSReview.net (www.gpsreview.net). Visitors can view the hottest products in various categories, as well as the best deals from thousands of name-brand merchants
August 23, 2006
Searchnewz
Forbes.com Goes Swicki With Eurekster
Publishers can also monetize their Swickis, choosing from any of several different advertising programs such as Google AdSense or Chitika. You can also suggest an advertising program. Online reporting of ad performance and ad requests are easily available.
Read More
August 15, 2006
Adotas
Advertising Schmadvertising. I’m Talking About Content
Traditional banner ads are becoming delivery systems for content and promotional material. Click-to-play video ads can turn an ad banner into a video channel. Click-to-call ads can turn an ad banner into a sales or support center by putting a person in voice communication with a sales rep or support person almost instantaneously. And there are interactive banners that serve as miniature Web applications like the ones from Chitika that turn ad space into mini online retail platforms, complete with product descriptions, reviews, search, and comparison shopping. Read More
June 15, 2006
The Age
Why bloggers blog
Mr. Rowse, now one of the owners of a network of 125 blog sites known as b5media, has made as much as $15,000 a month from his blogs through “click through” advertising provided by Google and Chitika. Read More
March 11, 2006
AffiliateTip
Is Google Losing Affiliate Mindshare?
In addition to MSN ContentAds taking on Google AdSense, Bill Gates and company just rolled out a Beta of MSN adCenter, the Microsoft effort at tackling the market dominated by Google AdWords. Plus, you’ve got Chitika, Enhance Interactive, Miva, the new CafePress’ TopicAds and others battling for the contextual ad market share.
February 27, 2006
Search Engine Journal
Google Video AdSense Sightings
One must however, keep Chitika eMiniMalls in mind when thinking that Google Video AdSense will lead to a long term increase in click frequency and more revenue. Read More
January 25, 2006
Web Pro News
Blogger News Network Dumps Google, Cites China
BlogAds appears on DailyKos, one of the Internet’s most-highly trafficked blogs, and display on Hayes’ site atop where Google’s AdSense once did. Ads from Kanoodle and Chitika also run on Blogger News Network. Read More
December 27, 2005
PR Leap
Contextual Advertising Services Preview with Comparison Tool
Digital Inspiration today announced a new Contextual Ads Preview Tool for bloggers and website owners in comparing the relevance of Contextual Advertising services offered by Google Adsense, Yahoo Publisher Network (YPN) and Chitika eMiniMalls.
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December 7, 2005
Adweek
City Catalogs Banner
The campaign is the latest effort by retailers to put catalog-like features into banner ads. Point Roll, a Fort Washington, Pa., rich media provider, has developed a similar ad unit called PaperBoy. It is a banner ad that expands to show product information and sales, much like newspaper circulars. Chitika, a Marlborough, Mass., startup firm, creates banner ads with contextually targeted comparison-shopping results from Shopping.com. Read More
November 8, 2005
Search Engine Journal
Chitika eMiniMalls Adds Channels
Darren Rowse (the guy with the wig boogey woogey dancing in the ad to the left) of Problogger.net stumbled across some changes in the Chitika eMiniMalls reporting system which has finally added channel tracking along with CTR% (click thru rate percentage) and CPC (average cost per click) reporting. Read More
November 7, 2005
India New England
Kolluri’s Chitika MITX award finalist
Produced by the Massachusetts Innovation & Technology Exchange. The MITX Awards recognize excellence in the creation of interactive technologies designed, produced or developed in New England. By providing a comprehensive and relevant shopping experience, eMiniMalls create a two-way dialog with consumers enabling them to find the right product at the best price on the web.
October 25, 2005
TheMotleyFool.com
Google $450?
From Yahoo! to Chitika’s eMiniMalls to whatever product Microsoft ultimately serves up, Google helped monetize the Web for many of the Internet’s popular fringe sites, but it’s a victim of its own success. The competitive crowds are circling around. Read More
October 24, 2005
PowerHomeBiz Small & Home Business Blog
Chitika: New Way of Monetizing Web Pages
If you are looking for ways to further monetize your webpages and earn advertising dollars, you may want to consider Chitika’s eMinimalls (”Interactive and Intelligent Product Merchandising Service”) program . Chitika shows in real time the top products suited for your webpage and displays key product information as well as comparison shopping. Read More
October 10, 2005
EContentMagazine
Search Envy is the Mother of Invention
Or, just put the point of sale on your site. In yet another creative attempt to give publishers access to search’s direct marketing model, contextual targeting, and cost-per-click pricing all at once, startup Chitika is planting “eMini-Malls” on content sites. In place of a traditional banner, the technology works like AdWords to interpret the context of a given page. In this case, however, Chitika delivers an interactive ecommerce unit with targeted merchandise, comparative prices, and even product recommendations. Publishers get paid on a per-click basis when users click through to a merchant. Read More
September, 2005
Sales & Marketing Mgmt
Bettering Banner Ads: Make your site’s online advertising
add value to your brand
Improving on banner ads has been a recurring challenge of the Internet age, and it seems companies haven’t figured out the formula yet. In a recent survey of more than a thousand leaders at small to midsize businesses by Interland Inc., an Atlanta-based Web-hosting firm, only 5 percent said banner ads were a top-three marketing technique for driving business. Read More
July 18, 2005
India New England
‘eMiniMalls’ is released
Chitika’s service automatically determines the type of products to display based on a page’s content. Chitika’s service finds the most relevant product to promote on any given Web site. Read More
July 13, 2005
Poynter
Truly Useful Banner Ads
Usefulness and banner ads: That combination seems to be a contradiction in itself. However, while sorting though all my unread e-mails recently I saw an announcement of Chitika, a pay-per-click contextual advertising service based in Marlborough, Massachussetts, that has introduced “eMiniMalls” — banners I’d probably like to click on if offered in the right context. Read More
July 11, 2005
The New York Times
Internet Banner Ads Look to Get More Interesting
(and Thus Less Easy to Ignore)
BANNER ads, the Internet’s favorite petri dish, have begun yet another round of experimentation, this time as shopping assistants. Late last month, Chitika (pronounced CHIH-tih-ka), an advertising company based in Marlborough, Mass., began testing eMiniMalls, a technology that scans a Web page, chooses a product the reader might be interested in, then displays banner ads that are miniature shopping comparison pages, with prices, product reviews and links to merchants. Read More
July 11, 2005
CNet News.Com
Internet Banner Ads Look to Get More Interesting
Banner ads, the Internet’s favorite petri dish, have begun yet another round of experimentation, this time as shopping assistants.
July 05, 2005
DM News
Chitika Beta Tests eMiniMalls
Chitika Inc. is beta testing eMiniMalls, which allows comparison shopping within a banner ad unit while keeping the user on the publisher’s Web page. Read More
June 20, 2005
ClickZ News
Chitika Launches Automatic Merchandising Ads
Contextual advertising service provider Chitika plans today to unveil its new “eMiniMall,” an advertising format that allows marketers to spotlight particular merchandise, targeted by site. Read More
June 20, 2005
Adweek
Product Search Hits Banner Ads
Chitika CEO Venkat Kolluri said he is in talks with other comparison search engines and other online shopping sites. Initial publishing partners include uPromise.com, an affiliate program that gives consumers rebates for shopping with participating merchants, and some smaller Web publishers. Kolluri said the product should appeal to small and medium-sized Web publishers as an alternative to running AdSense-style text listings, low-priced banner ads or manually selecting product listings through affiliate programs.
June 21, 2005
iMediaConnection
Chitika Launches eMiniMalls
Chitika, a provider of contextual advertising solutions, announced the release of eMiniMalls, a CPC-based and interactive product merchandising service. Read More
February 1, 2005
India New England
Chitika launches BlogContext
With BlogContext, bloggers can easily monetize their blog content by inserting text-based ads that are dynamically targeted toward their content and their audience. Read More
January 12, 2005
MediaPost
Contextual Advertising Company To Serve Ads On Weblogs, RSS Feeds
Contextual advertising services provider Chitika, Inc. Tuesday launched a new contextual advertising system for bloggers. Called BlogContext, the new service is designed to help publishers monetize their content and RSS feeds. BlogContext allows publishers to insert contextual ads into blog posts by pasting in a single line of html code. Read More
January 10, 2005
Mass High Tech
Chitika gets into the blog advertising space with contextual service
Chitika, Inc., a Shrewsbury-based contextual advertising services provider, has launched BlogContext, a software product that allows bloggers to place context-specific ads on their blog sites. Read More
November 12, 2004
MediaPost
Contextual Ad Company Pools its Advertisers
A new contextual advertising company is pooling the advertisrs from its various ad network distribution partners into a single sales channel, giving publishers access to more than 500,00 paid listings. Read More
November 8, 2004
Mass High Tech
Chitika chases down right ads for sites
Startup Chitika Inc.’s web-based advertising search service is ready for prime time says the company. The company, led by former Terra Lycos data mining scientists and engineers, introduced earlier this year patent-pending technology that searches advertising networks for the most appropriate ads to be used by website publishers. Read More
