Chitika Research

Chitika is an online advertising network with access to data on over 700 million monthly search impressions over a network of 60,000+ publishers’ websites. This network allows Chitika to act as the pulse of the Internet, publishing regular studies and reports on the state of the Web. For information on a recent report, or to request data, contact Chitika’s research staff, headed by Research Director for Online Insights Daniel Ruby.

2% Of Internet Users Pay For 100% Of Internet Content
Wednesday, November 18th, 2009

Chitika looked at the ad-click habits of a sample of over 86 million Internet users during a two week period to determine what percentage of web surfers actually click on the ads that pay for Internet content. Only 2% of people actually clicked on ads during that time.

Bing Losing Users Faster than Impressions
Friday, October 30th, 2009

Microsoft’s decision engine, Bing, saw a large number of individuals trying out the service in August. Since then, the user base has declined more rapidly than the impressions, indicating that many tried out Bing during the summer months and moved back to Google for their full-time searches.

Twitterers Want Their News, and Want It Now
Thursday, October 15th, 2009

A look at the website genres that receive the most traffic from Twitter and Facebook across the Chitika network. Twitterers seem interested in being on the bleeding edge of breaking news, whereas Facebook users seem more interested in tech and lifestyle sites. Featured in AdWeek, WebProNews, and more

Digg + Facebook = Loyal Readers
Tuesday, October 6th, 2009

When bringing new visitors in to a website, where do you go? Well, according to our latest study, you go to Facebook and Digg if you want them to be loyal, repeat readers. As seen in eMarketer, Mashable, Marketing Pilgrim, and more.

Top Referring Sites: Social Media No Threat To Search
Friday, September 25th, 2009

Breakdown of referrals to the Chitika network comparing 7 days in July with 7 days in September, 2009. Some key insights: Twitter users becoming link-blind; Bing losing referral market share; search continues to dominate, with no obvious threat from social media.