August 31st, 2010
Digg vs. Reddit has become a bloody battle since last week’s release of Digg V4. Reddit has taken over the Digg homepage, and traffic has gone from 50/50 Digg/Reddit to a 2 to 1 advantage for Reddit.
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Headed up by research director Daniel Ruby, Chitika’s research department has its fingers firmly on the pulse of the Internet. By analyzing data from Chitika's publisher network – over 80,000 sites and always growing – Ruby and his staff can spot trends ranging from operating systems to ad click rates.
Digg Vs. Reddit: The Numbers
August 31st, 2010
Digg vs. Reddit has become a bloody battle since last week’s release of Digg V4. Reddit has taken over the Digg homepage, and traffic has gone from 50/50 Digg/Reddit to a 2 to 1 advantage for Reddit.
Android Users 80% More Valuable Than iPhone Users
August 24th, 2010
Android keeps making gains in smartphone market share, but it’s still a small player when compared to the iPhone. However, advertisers need to pay attention to Google’s mobile OS – its users click on ads significantly more often than iPhone users. As seen on Barron’s, PC Magazine, and Wired among others
Search Engine Market Share and the Portal Effect
August 17th, 2010The difference between our search engine market share numbers and comScore’s underscore a fundamental difference in search engine business models. On the one hand is Google’s model: search-and-go, get people out into the third party web. On the other hand is Yahoo!’s web portal model: provide a singular experience, give searchers what they’re looking for without having to leave the network of Yahoo! properties.
July Search Stats – Yahoo! Up, Bing and Google Down
August 16th, 2010
Chitika Research’s July 2010 search engine market share report, including data spanning all of 2010. Of the big three search engines, only Yahoo! saw an increase in their market share, while both Bing and Google saw minor losses. As cited in Business Insider, Search Engine Land, and WebProNews
Firefox 2nd Most Influential Player in Search
August 3rd, 2010
Firefox appears to hold a lot of the cards in the search engine market share game. We looked at what percentage of search traffic coming into our network came from Firefox’s deal with Google – specifically, the Firefox start page and little embedded Google bar – and found that Firefox’s default search engine controls more of the search market than anyone besides Google themselves. Bidding war, begin! As seen in ReadWriteWeb
One Bing-er Worth a Googler and a Half
July 27th, 2010
Microsoft’s Bing decision engine has managed to keep up its higher per-user value for over a year now, leading to the conclusion that Redmond’s finest has actually managed to pull in as its first users some of the most valuable search engine traffic available.
Local Queries Get 38% Higher Clickthrough Rate
July 23rd, 2010
Local queries generate clicks 40% more often than non-local queries (making us even more excited about our LAX Local Ad Exchange). As seen in Screenwerk
iOS 4 Now Powering 50% of iPhone Traffic
July 22nd, 2010
Are iPhone users up-to-date with their operating systems? Apparently… yes. iOS 4.x, the most advanced variant of iPhone’s operating system, is already powering a full half of all iPhone traffic coming through the Chitika network. As seen in Mashable and AppleInsider
Android and iPhone Users Not Co-Existing
July 22nd, 2010We look at unique households (IP addresses) with an iPhone or an Android phone and at least one other Internet-browsing device, to see how much crossover there is between iPhone and Android households. The answer? Not much.
Search Market Share – Yahoo and Bing Legitimately Up Big
July 15th, 2010
Despite some controversy over Yahoo!’s “gaming” the search market share numbers, according to our traffic data, both Yahoo! and Bing are legitimately growing – and fast – in 2010. As seen in Search Engine Land
Mobile Users 45% More Interested In Local than Non-Mobile
July 14th, 2010
Local search. Where does it happen the most? According to our latest data, the answer to that question is mobile – on a per capita basis, mobile users are 45% more likely to be searching local. Seen at Search Engine Land
June Mobile Market: Android Gains, iPhone 4 Release Has No Effect
July 2nd, 2010
As of June, 2010, it looks like Android overtaking iPhone is an eventual inevitability. The much-hyped annual iPhone release had little immediate effect on the mobile marketplace, while the Evo grabbed a couple of percentage points for Google. As seen in Mashable
SEO Sweet Spot – Three-Word Searches
June 25th, 2010
How many words does it take to get to the center of good search traffic? According to a new study by online ad network Chitika, three – as in, three-word search queries drive the most traffic from search engines.
Android Devices: Droid Dominant, Evo Catches Nexus
June 16th, 2010
Android is growing, but what devices are driving that growth? According to our latest data, the Motorola Droid is the dominant device in the Android market, and the 4G-capable HTC Evo has already caught up with Google’s self-branded Nexus One. Seen at Ars Technica
Googlers’ Backup Plan – Ask.com?
June 12th, 2010
When Google users are unhappy with the results of their search, where do they go next? According to data pulled from the Chitika ad network, they overwhelmingly go to Yahoo! and to perennial search underdog Ask. As seen at Search Engline Land
Search Study: iPhone Users Want New, Palm Users Want Out
June 10th, 2010
What’s on the minds of mobile users? Â What sets someone with a BlackBerry apart from, say, an Android user? Â With these questions in mind, we took a look at what iPhone, BlackBerry, Palm, Android, and iPad users are searching for.
How Many Web Surfers are Ready for HTML5?
May 25th, 2010
HTML5 – Wave of the future, or not ready for prime-time? According to our latest numbers, 46% of Internet traffic uses a browser that can handle HTML5. Featured in ReadWriteWeb.
The Value of Google Result Positioning
May 25th, 2010
How much is the top spot on Google results actually worth? According to our data, quite a bit – double the traffic of the #2 spot, to be precise. See how much of a jump each step up the Google results is worth. Featured on Search Engine Watch.
Mac Impressions Spike in April – The iPad Effect?
May 20th, 2010
Impressions from Mac OS-based computers spiked in April, according to our traffic data, from just over 7% to just over 10% of all traffic. Whether this is caused by more Macs sold, or more people using their Macs, is unclear; what IS clear, however, is that after the iPad launched, we saw way more Mac-based traffic almost immediately. Featured in Macworld
Google Dominant in Competitors’ Back Yards
May 19th, 2010
Google, the most popular search engine, has plenty of enemies (competitors?). We look into the hometowns of some of Google’s top rivals – Apple, Yahoo!, and Microsoft – to see how much of a foothold Mountain View’s finest has. Featured in the Seattle Post-Intelligencer |
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