Digg vs. Reddit has become a bloody battle since last week’s release of Digg V4. Reddit has taken over the Digg homepage, and traffic has gone from 50/50 Digg/Reddit to a 2 to 1 advantage for Reddit.

Android keeps making gains in smartphone market share, but it’s still a small player when compared to the iPhone. However, advertisers need to pay attention to Google’s mobile OS – its users click on ads significantly more often than iPhone users. As seen on Barron’s, PC Magazine, and Wired among others

The difference between our search engine market share numbers and comScore’s underscore a fundamental difference in search engine business models. On the one hand is Google’s model: search-and-go, get people out into the third party web. On the other hand is Yahoo!’s web portal model: provide a singular experience, give searchers what they’re looking for without having to leave the network of Yahoo! properties.

Chitika Research’s July 2010 search engine market share report, including data spanning all of 2010. Of the big three search engines, only Yahoo! saw an increase in their market share, while both Bing and Google saw minor losses. As cited in Business Insider, Search Engine Land, and WebProNews

Firefox appears to hold a lot of the cards in the search engine market share game. We looked at what percentage of search traffic coming into our network came from Firefox’s deal with Google – specifically, the Firefox start page and little embedded Google bar – and found that Firefox’s default search engine controls more of the search market than anyone besides Google themselves. Bidding war, begin! As seen in ReadWriteWeb

Microsoft’s Bing decision engine has managed to keep up its higher per-user value for over a year now, leading to the conclusion that Redmond’s finest has actually managed to pull in as its first users some of the most valuable search engine traffic available.

Local queries generate clicks 40% more often than non-local queries (making us even more excited about our LAX Local Ad Exchange). As seen in Screenwerk

Are iPhone users up-to-date with their operating systems? Apparently… yes. iOS 4.x, the most advanced variant of iPhone’s operating system, is already powering a full half of all iPhone traffic coming through the Chitika network. As seen in Mashable and AppleInsider

We look at unique households (IP addresses) with an iPhone or an Android phone and at least one other Internet-browsing device, to see how much crossover there is between iPhone and Android households. The answer? Not much.

Despite some controversy over Yahoo!’s “gaming” the search market share numbers, according to our traffic data, both Yahoo! and Bing are legitimately growing – and fast – in 2010. As seen in Search Engine Land

Local search. Where does it happen the most? According to our latest data, the answer to that question is mobile – on a per capita basis, mobile users are 45% more likely to be searching local. Seen at Search Engine Land

As of June, 2010, it looks like Android overtaking iPhone is an eventual inevitability. The much-hyped annual iPhone release had little immediate effect on the mobile marketplace, while the Evo grabbed a couple of percentage points for Google. As seen in Mashable

How many words does it take to get to the center of good search traffic?  According to a new study by online ad network Chitika, three – as in, three-word search queries drive the most traffic from search engines.
To determine the optimal word count, Chitika looked at a sample of 41,103,403 impressions of search traffic [...]

Android is growing, but what devices are driving that growth? According to our latest data, the Motorola Droid is the dominant device in the Android market, and the 4G-capable HTC Evo has already caught up with Google’s self-branded Nexus One. Seen at Ars Technica

When Google users are unhappy with the results of their search, where do they go next? According to data pulled from the Chitika ad network, they overwhelmingly go to Yahoo! and to perennial search underdog Ask. As seen at Search Engline Land

What’s on the minds of mobile users?  What sets someone with a BlackBerry apart from, say, an Android user?  With these questions in mind, we took a look at what iPhone, BlackBerry, Palm, Android, and iPad users are searching for.
The interesting results?  Apple users love Apple, and Palm users love… Apple and Android.
Take a look, [...]

HTML5 – Wave of the future, or not ready for prime-time? According to our latest numbers, 46% of Internet traffic uses a browser that can handle HTML5. Featured in ReadWriteWeb.

How much is the top spot on Google results actually worth? According to our data, quite a bit – double the traffic of the #2 spot, to be precise. See how much of a jump each step up the Google results is worth. Featured on Search Engine Watch.

Impressions from Mac OS-based computers spiked in April, according to our traffic data, from just over 7% to just over 10% of all traffic. Whether this is caused by more Macs sold, or more people using their Macs, is unclear; what IS clear, however, is that after the iPad launched, we saw way more Mac-based traffic almost immediately. Featured in Macworld

Google, the most popular search engine, has plenty of enemies (competitors?). We look into the hometowns of some of Google’s top rivals – Apple, Yahoo!, and Microsoft – to see how much of a foothold Mountain View’s finest has. Featured in the Seattle Post-Intelligencer