All Google traffic is not made the same, at least when it comes to the likelihood of that traffic to click on your advertisements. Chitika looked at 11 million impressions from various Google sources, and found that people who go to Google’s homepage and click “Search” are 50% more likely to end up clicking on an ad than any other Google searcher.

Chitika looked at the ad-click habits of a sample of over 86 million Internet users during a two week period to determine what percentage of web surfers actually click on the ads that pay for Internet content. Only 2% of people actually clicked on ads during that time. Featured on Geek.com and The Independent.