2% Of Internet Users Pay For 100% Of Internet Content
November 18th, 2009
2% Of Internet Population Paying For 100% Of Internet
MARLBOROUGH, 11/18/2009 – Only two in 100 people who browse the Internet actually click on the advertisements that fund websites, according to a new report by online ad network Chitika. The study, based on the actions of 86 million Internet users over a two-week period, helps illustrate the value of an individual “clicker,” and the vast business potential that remains untapped for website owners and advertisers alike.
During a two-week period in October, Chitika monitored ad clicks of a sample of 86,683,507 anonymous individuals throughout their 60,000+ publisher network to determine what percentage could be classified as “clickers.” During the two weeks focused on for this study, 1,863,710 of the anonymous individuals actually clicked on an ad at least once, for a 2.15% “clicker” rate.
Chitika has long championed the idea of knowing when not to show ads, claiming that by being able to accurately predict a user’s likelihood to click, the online advertising world can become at once less intrusive and more effective. Replacing old-media theories of advertising to demographics with predictive targeting towards the people most likely to act on an ad appears more and more viable with improving technology, and can go a long way towards helping online advertising dominate its traditional media counterparts.
About Chitika
Chitika, Inc., is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. Chitika provides publishers with an innovative way to monetize search engine traffic, and advertisers a new way of generating leads with clear consumer intent. With over 60,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. For more information, visit http://chitika.com
Contact:
Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com
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It seem like .This study show why my site does not do that well.2 out of a hundred is not good for low traffic site like my.
Terry
sad news for us publishers…. why do readers dont click the ads? hmmmmm… heheh
Over many years of running websites and participating in the evolution of website advertising, the 2% figure is exactly what I would have expected. The real key to improving ad performance on websites is effective targeting of ads, good placement of those ads and the avoidance of obnoxious ads that provoke users to find methods to disable them.
The best things about effectively targeted text ads like used by Chitika and Google AdSense is that they are not obnoxious and they actually promote things that users are more likely to be interested in.
My websites have Chitika CTR 2.05% in average.
Other programs (inline text) are around 1.5%.
I was under impression that I have low CTR, but in fact I’m above the average.
Well,after looking into my stats I agree with the research. 453 visit and only 3 clicks with $1.21 revenue. I need to experiment with chitika ads placement guide.
people hates to click on the ads.. to get more clicks ad should displayed in a proper way.. it should not look like an ad,,so people can see…yes i must check it out WHTts this….. more clicks>>>more money..
I’ve analyzed stats in the past and came up with figures of around that amount – whether it was affiliate links, or PPC ads, as far as I remember.
now i understand why after having chitika running on my blog for 3 months, I have not even earned 3$
Yes This data is correct for US Countries, But in India and Like this countries people even don’t know about ads and this services, they click on the ads if they really see the text what they are here for… so it is compulsory to maintain relevant ads to search… Chitika is doing it but not in India oops sorry for Chitika, I personally request Chitika to display search ads in India and see the data will definitely change. Siaar
Does this research also applies to websites that contain images?
I Agree with “Ken in Maine” its these people that know what there doing when it comes to ad targeting. If you look at Yahoo or MSN their ads are so offputting that they force the user to click away, where as Google and Chitika are more subtle in their approach.