What does the correlation between high ad click rates and low college education rates mean to publishers? Chitika Research shows how a highly educated demographic requires even better targeting, and necessitates content-quality advertisements. As featured in ReadWriteWeb.

We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the clickthrough rates of visitors from the [...]