“Over the past few years, a number of businesses have been connecting bloggers with advertisers who recognize how the cross-linking that goes on in the blogosphere can be a good way to spread the word about their products… Chitika (pronounced CHIT-i-ka) is one of the companies connecting the two sides…” -WashingtonPost.com

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“We are all about blog dollars,” said Chitika’s chief executive, Venkat Kolluri. “Bloggers just love this model. They recognize that rather than blast the name of an advertiser, they can add value by presenting a product they’re [already] endorsing.”