“After writing a display function to properly feed the different variables to the eMiniMall code, I am able to display specific team products in an ad that is color coded to match the team colors.”
How I did it…. One of the hardest parts of creating applications for the Facebook platform is how to monetize those apps. Many apps are perfect for advertising so it can be frustrating trying to find a program that is flexible enough to target a wide variety of topics and layouts and still be used on the Facebook platform. My application iBaseball, is no exception. The app delivers, scores, news, pictures, schedules and standings on all 30 Major League Baseball teams. Each team has it’s own “profile” page, with users setting a favorite team to use that team’s profile as their application home page.
eMiniMalls, ShopCloud$ and MPU on Facebook! So this app has highly targeted users: everyone is a baseball fan and they are a fan of a certain team, since fans usually buy and shop for team merchandise, I wanted ads with pictures, preferably with multiple products to give users the ability to “window-shop” and since as everyone with passing baseball knowledge knows I can’t show Yankee ads on a Red Sox page or Cub ads on a Cardinal page or vice versa. Lucky for me I am basically describing a Chitika eMiniMall using the Multi-Product Unit option. After writing a display function to properly feed the different variables to the eMiniMall code, I am able to display specific team products in an ad that is color coded to match the team colors. so users get to browse through a wide variety of team products in a cool way, and the ads blend in perfectly with each page layout. Even if your application isn’t as demanding as iBaseball, the eMiniMalls are the perfect match for any app, since you set the keywords you want to target, you don’t have to worry about the problems contextual ads are currently having “reading” page content. Even if your app isn’t product based, you can choose products, that you think your users might be interested in, or use information available through the API to display ads of the user’s favorite band, or movie etc. The only limit to using eMiniMalls is your imagination and not what the system can handle.
Got questions for Jason about putting Chitika products on Facebook? Chat with him here!