By: Karla Escolas
“How could you possibly know unless you ask”
Similar to the Nintendo Wii being 2007’s most-wanted item, according to your poll votes, the Chitika | Linx was this year’s most popular CPC ad unit for our publishers. Linx is an in-text ad unit that automatically identifies key products/keywords on your page to hyperlink (double underline) to interactive paid (CPC-based) product listings.
Linx stole the show this shopping season for 3 reasons:
1. Incremental revenue- Earn more revenue without taking up more space.
2. Keyword driven- You choose the ads so it will be more effective.
3. Linx has the the looks- A makeover for the ad unit and it’s code panel made setup more manageable and Linx more attractive on your pages. Love at first sight? Linx before & after. Last year our RPU ad unit was a huge success story and continues to be. I wonder what it will be next year, we are always up to something 😉
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