By: Tessa Rudd
Leading up to the launch of Chitika | VBU, we issued a survey to discern how our online publishers feel about integrating video ads into their interactive media plan. Out of those polled, 77% reported to be “very, very interested” in online video ad units, 13% were unsure, and 10% indicated they would not use video ads at this point.
Viral branding opportunities, such as online video ads, ensure good news for publishers and online marketers alike; branding endeavors in Web 2.0 are predicted to drive major increases in online ad spending. In fact, IAB reports that online video ad spending will quadruple in five years. In 2007 rich media and video advertising accounted for roughly $1.5 billion in online ad spending, accounting for a total 9% of overall online ad spending. By 2011, video ad spending is projected to grow to $6.2 billion, accounting for 17% of overall online ad spending. Powerful branding yields impressive new revenue streams for eCommerce in Web 2.0 and Chitika is thrilled to be on the forefront of this excitement.
By Tessa Rudd, Strategic Partnerships Coordinator – Advertising Media Division