Why your blog and article titles are crucial to your readers

Always assume your readers are viewing your titles through an RSS reader. In other words, try to envision your blog or article titles lined up, hoping to be selected first for a high school dodgeball game and your readers are the captains, selecting those that look the strongest or best. Someone once told me to be sure I answer one particular question with my titles: “What’s it in for me?” He said if you can answer that question, then it will be a success. I believe this is good advice when your topic is breaking news or for a new service you’re trying to promote; being over-informative is never a bad thing. But there are a few exceptions to this rule. I believe it’s the imaginative, clever, daring, controversial titles that will get you remembered.

The “most remembered” article title ever

I will never forget when I opened my email one morning and saw what I now consider my “most remembered” title ever because it was the first time I laughed out loud at an email in my inbox. It was an article by Kaila Colbin of MediaPost’s Search Insider with the title: “Peeing Into The Privacy Wind”. It wasn’t necessarily an informative post (I couldn’t even tell you what it was about), but I will surely remember that title for a long time. The important thing was that the title got me to open the story.

Imagination is more important than knowledge. For while knowledge defines all we currently know and understand, imagination points to all we might yet discover and create. -Albert Einstein

Can your titles earn you money?

Maybe not, but in the next two days, putting the Chitika Premium code above or below your blog or article titles may earn you up to $100.00! There is two days left in the Chitika Premium Challenge. Find out more here.

Q: Do you have a title that you will always remember, one that you thought was either just a great title, very clever or funny? If not, what was the worst? By: Karla Escolas, “The Buzz Girl”