Hi, all!  I’ve put out a few research studies showing that Bing traffic converts better than Google traffic, and always the response from publishers has been: “Great, now what do I do?”  How do you optimize your website to increase your traffic from Bing specifically? Well, last week I attended SMX West in San Jose, and had the pleasure of meeting and interviewing Sasi Parthasarasy, one of the brilliant minds behind Bing, and asked him just that.  Let’s see his response: Thanks Sasi for your candor, and your advice. You heard the man, folks: secure up those sites, and blow readers away with awesome content!