On September 25th, 2012, Google unveiled the stable release of Chrome 22. Chitika Insights looked to see how this latest version has been adopted by Chrome users, and how it compares to past versions
Within 24 hours of the release, usage of Chrome 22 peaked at 22%, a similar level of adoption to that of Chrome 21, which saw an adoption rate of 25% in its first full day on the market. These elevated adoption rates are likely supported by Chrome’s automatic update feature.
To quantify the rate of Chrome 22 adoption, Chitika Insights analyzed hundreds of millions of ad impressions from the Chitika Ad network, ranging from September 25th to October 3rd. The growth rate of Chrome 22 was then compared to total Chrome Web usage using a time series to illustrate the rate of adoption of the new browser. Two graphs depicting this trend can be seen below, including one from our new Chrome live tracker:
Since release, the vast majority of Chrome users have switched over to Chrome 22. Chrome 22 usage peaked in the last week at almost 85%. While this follows a similar adoption pattern to that of Chrome 21 – that version of Chrome took 10 days to reach the 85% marker. Certainly, Chrome is the leader of the pack when it comes to getting its users updated to the latest version. Research conducted by us and other sources have shown Firefox and Internet Explorer to possess a much more fragmented user base.