Happy Friday everyone! We get a lot of questions on how to drive traffic to websites. Since our ads are search targeted, that makes sense – the more traffic, the better! There are a lot of great posts on the net that will teach you how to do this – a quick search on SEO will turn up a ton of results. This post from About.com has a lot of great tips (15 of them!), some of which we have briefly summarized below – and added some of our own. You can also see the full article here.
Tag posts This is a very popular SEO trick – it will make your site more available to those conducting searches on Google or Yahoo!.
Submit blog or site to search engines This will help your site get exposure, and the more tips you follow the higher your search ranking will be.
Comments This is an easy way to drive traffic and doesn’t take much time. Respond to comments on your site to engage your readers – this will keep them coming back. You can also comment on other blogs and link back to your site. However, be careful not to spam – make sure you are commenting on relevant articles and posts when you do this. Otherwise, Google may penalize you.
Images A lot of times, users will use Search Engine image searches. Therefore, it is important that your site is not only text rich, but image rich as well!
Adding content in the form of subpages The more content rich pages you have on your site, the better! You want to make your site as accessible as possible.
Social Networking Facebook, LinkedIn, Twitter – they’re all your friend. Use all of these networks to update people on your newest posts, or your site in general where it is relevant. Try to accompany posts with a picture – you’ll see higher click rates.
Google AdWords or Bing Ads If you aren’t opposed to spending some cash on promoting your site, try these options. You can bid to have your site display depending on keywords searched, and there are a lot of options for targeting (demographics, location, etc). ReTargeter has a nice writeup on local targeting with AdWords, which you can take a look at here.
What do you do to drive traffic to your site currently? What works best?