Joining an ad network for the first time can be intimidating, especially if you aren’t familiar with all of the abbreviations and lingo commonly used in the ad industry. If that is the case – fear not! We’ve put together a list of all the key terms you’ll see in your Chitika dashboard. Not a publisher yet? Sign up now!
An impression occurs when your site is served an ad and the user is able to view it. So, for example, if one user is able to see three Chitika ads on your page, you will receive 3 impressions. Another example – say that you have 100 users visit your page on a given day, but only 80 of them are visiting from a country that can see Chitika ads. This would result in 80 impressions.
This one is easy – it’s the number of times your ads have been clicked!
CTR stands for Click Through Rate. This is the ratio of the number of times your ads are clicked versus the number of impressions the ad receives. So, if your ad is viewed 1,000 times and you receive 20 clicks, that would result in a 0.02% CTR.
For beginners, eCPM can be a confusing stat. It is simply a way to track ad performance – it means “effective cost per mile (thousand impressions).” In simpler terms, it is the amount you are paid per 1,000 impressions. This is also very helpful when comparing channel performance. Let’s say that on one channel you received 550 impressions and received $1.25 in total revenue. The other channel received 125 impressions and $0.55 in revenue. To compare the channels, you would use eCPM. The first channel’s eCPM is $2.27, and the second’s is $4.40. So, even though you earned more with the first channel, the second one actually performed better comparatively.
The best stat of them all – your revenue is how much money you’ve earned from your ads. As a publisher, your revenue is most likely your most important stat. If you are looking for ways to increase your revenue, ad optimization is the way to go. Download our free eBook, “Optimizing Your Website’s Online Ad Revenue,” for tips on how you can boost your earnings!