Chitika Insights has long been one of the most trusted sources of data regarding Web usage within the tablet marketplace. The latest Apple product event marked the third time in the past year the Cupertino company has referenced Chitika Insights statistics in a public facing announcement.
For companies such as Apple, these statistics have taken on a greater degree of importance as a means of showing the level of user post-purchase activity, and hence, the level of overall satisfaction with a device. In conjunction with sales and shipments estimates, Web usage statistics can help determine the level of success of a device on the market.
When you make a great product, this is how you know it: People use it.
– Tim Cook, Apple CEO
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