Chitika | Online Advertising Network

Getting to Gold with Chitika

For our premium advertisers, including those that provide us with Rich Media/display inventory, we’re able to deliver their best ads to sites with traffic representing the greatest proverbial bang for the buck – our Gold-level publishers. With Gold-level publishers recieving our highest-value ads in terms of CPM, how can a publisher move up the tiers?

Chitika serves ads to more than 350,000 websites, and through our wide variety of partnerships, we’re able to deliver ads from hundreds of thousands of advertisers. For our premium advertisers, including those that provide us with Rich Media/display inventory, we’re able to deliver their best ads to sites with traffic representing the greatest proverbial bang for the buck – our Gold-level publishers.

While Gold-level publishers receive our highest-value ads in terms of CPM, our mission, regardless of the site, is always to deliver a “magic moment” – an ad that provides value to a particular user at that particular point in time. So what are the real differences between the tiers?

As a publisher rises towards that Gold tier, CPM rises, and the amount of money they can make using Chitika increases. Moving up the levels requires a publisher to have a site where advertisers would want their ads displayed, along with traffic quality associated with top-quality online properties. For those looking to get to the next tier, we have a number of guidelines that make a site as Gold-level ready as possible.

First, the focus should be on maintenance of the current website. Following the tips below makes a site look better to advertisers, which helps increase CPM at any level, along with being prerequisites for Gold-account approval:

The second step is improving the site’s traffic mix. Overall, more traffic to a site is always good, but it’s worth keeping the following tips in mind in order to maximize your revenue with Chitika:

Putting all of the above tips into action provides both short-term and long-term benefits for your site and its associated online ad revenue. Keep in mind that above all, the best way to make your site a place advertisers want to be is to also make it a place where users want to be, providing them with great content in a welcoming format that keeps them coming back and engaged. Making this your highest priority will pay dividends even if you aren’t an expert in SEO or other more technical aspects of website promotion.

Good luck – and for more ad monetization tips, check out our latest eBook!