By now, Chitika Insights is no stranger to Apple earnings calls: Among nods from former Apple CFO Peter Oppenheimer to Apple CEO Tim Cook, the company has referenced Chitika Insights data numerous times in public-facing announcements. This time, current Apple CFO Luca Maestri cited Chitika Insights data regarding not just one, but both of the company’s key products, the iPhone and the iPad

In December, Chitika Insights used Cidewalk-drawn data to examine iPhone web share in relation to app traffic in North America. A sign of our ever-growing influence in data analysis — Insights data has been cited by Bloomberg BusinessWeek, The New York Times, and the Wall Street Journal, among others, since we began our analyses in 2012  — Apple referenced two of our latest studies in their most recent quarterly earnings call on January 27, 2015.

By now, Chitika Insights is no stranger to Apple earnings calls: Among nods from former Apple CFO Peter Oppenheimer to Apple CEO Tim Cook, the company has referenced Chitika Insights data numerous times in public-facing announcements.

This time, current Apple CFO Luca Maestri cited Chitika Insights data regarding not just one, but both of the company’s key products, the iPhone and the iPad:

 

A study published by Chitika Insights last month indicated that iPhone accounts for 53% of North American smartphone web traffic, almost twice the level of the next-closest brand.

Chitika Insights’ most recent report indicated that iPad users in North America generate over 70% of tablet-based web traffic, more than six times the web traffic of the next-closest competitor.

 

Apple has long been a proponent of examining customer usage of its products, more so than simply citing sales statistics.

Visit chitika.com/insights to keep up with all of our latest analyses.

To take advantage of mobile marketing opportunities, leveraging our powerful data to help you grow your business, head over to Cidewalk.