On the back-end, we have recently improved our smart ad technology, which now only shows an ad when it’s most valuable to you as a publisher (when it can earn you revenue). When our system senses low-value impressions that don’t have the qualities which could result in high CPMs or CTR for you, the ad will collapse. By only showing ads to your most valuable visitors, it will improve the overall quality score of your traffic and CPM.
How you can help keep your quality and CPM high
Placing no more than 3 ads per page, keeps our advertisers happy. Our top advertising partners bid on high quality traffic that follow some simple rules such as: not putting up too many ads.