Best Practices for Chitika Ad Implementation

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In this post, we tackle one of the major factors influencing a publisher’s revenue – how they implement the Chitika ad code in terms of page position and unit size. Due to the differences in behavior between sets of audiences, the optimum settings for maximizing ad revenue can vary drastically between website types. One of…

Getting to Gold with Chitika

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For our premium advertisers, including those that provide us with Rich Media/display inventory, we’re able to deliver their best ads to sites with traffic representing the greatest proverbial bang for the buck – our Gold-level publishers. With Gold-level publishers recieving our highest-value ads in terms of CPM, how can a publisher move up the tiers?…

Apple Earnings: Chitika Insights Stats Referenced by Apple Executives for Fourth Time in Past Year

Apple’s CFO Peter Oppenheimer cited Chitika Insights’ most recent smartphone and tablet usage statistics on its Q4 2013 earnings call – the fourth time over the past year that the company has referenced Chitika Insights data in a public-facing announcement. Recognized as a standard-bearer in the space, Chitika Insights has measured Web usage within the…

Chitika Insights Helps Magazine Publishers Understand the Tablet Usage Environment

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The first issue of Tablet Publishing magazine is utilizing Chitika Insights data and expertise to educate its audience of magazine and print media publishers about the current tablet usage environment in North America. A rigorous commitment to data analysis has allowed Chitika to help publishers best monetize their websites since the company’s inception in 2003.…

Apple CEO Tim Cook References Chitika Data During iPad Announcement

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The latest Apple product event marked the third time in the past year the Cupertino company has referenced Chitika Insights statistics in a public facing announcement. Chitika Insights has long been one of the most trusted sources of data regarding Web usage within the tablet marketplace. The latest Apple product event marked the third time…

Chitika Goes “All In” on Programmatic Buying with OpenX Partnership

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Chitika has invested heavily in the development of our programmatic buying technology and reach over the past several years, and our real-time bidding division now has the ability to act upon more than 150,000 requests per second. This allows advertisers to leverage Chitika’s first party network of over 300,000 publishers to extend their search strategy…

Voice of an intern: Spending a GSD summer at Chitika

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What's it like to be a summer intern at Chitika? A combination of challenging work, strategic thinking and TONS of fun! Chitika's summer internship program is nearing its end, and in this blog post, intern Rahul Vasudevan describes his experience interviewing and working at our Westborough, MA office. While we'll miss Rahul and his amazing…

Free eBook: A Beginner’s Guide to Online Advertising

If you’re a site owner new to online advertising, the logistics and nuances behind driving revenue can seem daunting. But by following a simple set of best practices, you can maximize the money you make while making minimal changes to your site’s look and feel - keeping your visitors happy. If you’re a site owner…