When we announced the release of our new display ad unit option last month, we anticipated the ads resulting in overall better optimization and targeting for our network of over 300,000 publishers. One Chitika publisher in particular, Stanzapub, benefitted greatly from using display ads in tandem with text. Here is his story.
At Chitika, we’ve always been proponents of choice and optimization. So when we began rolling out our new programmatically driven display ad option in mid-October, we knew our publishers and their visitors would benefit from the increased choice of ad unit type.