Publishers Favor Smartphone Platforms for Mobile Advertising

According to Erick Schonfeld’s report on mobile trends, smartphones now host over 78% of all mobile ads in the United States. He references research from InMobi, one of the world’s largest mobile ad networks, which reviewed mobile ad impressions from quarter to quarter of this year. Now well into quarter two, InMobi already has seen…

Twitter: A Potential Victim of the Google+/Facebook Showdown

Forbes writer Erika Morphy recently gave us the latest rundown of the Google+, Facebook, and Twitter “clash of the titans” showdown. Rather, clash of the two titans, and one growing giant (Google+). In the article, she states that it’s only a matter of time until Google+ overtakes one of these titans, inevitably causing the victim…

Google+ is a Legitimate Challenger to Social Networking Superpowers

On June 28th, Google launched their new social networking site, Google Plus. The release instantly grabbed the attention of the tech world, and flooded the blogosphere with all sorts of posts, articles, and videos. The common question has been: “Can Google Plus compete with Facebook and Twitter?” The data analytics team here at Chitika decided…

Twitter to Become More Ad-Friendly

Each June, in luxurious Cannes, France, the Lions International Festival of Creativity is held. This event brings companies in the communications business together to celebrate the year’s most innovative groups. Tim Bradshaw’s attended the festival, and highlights the media attention Twitter executives received there in his article. Each June, in luxurious Cannes, France, the Lions…

Smart Phones Pave the Way for the Future of Online Advertising

According to Matthew Campbell and Amy Thomson of in Bloomberg.com that the geo-locating Nike and Heineken apps proves that mobile advertising has arrived for real. Due to the recent developments in smart phone technology and the resulting increase in popularity, mobile advertising is the hot new marketing venue. Campbell and Thomson cite Gartner Research, which…

Mobile Games are the Next Frontier in Advertising

The massive growth of mobile games since 2008 reached an astounding $6 billion last year. Earlier this year, Don Reisinger reported that Juniper Research expects this $6 billion in sales to reach $11 billion by 2015. This assumes that the current rate of growth of mobile games continues and there is little sign that it…

Chitika Research Used in CNN Money Article

Chitika’s internet data analysis has been referenced by a major media network for the second time this month! On June 9th, the Boston Herald published an article about Wellesley, Massachusetts having the highest desktop market share in the state. Check out the blog post here. Chitika’s internet data analysis has been referenced by a major media network…

Paid Search Ads: How the Nature of Online Advertising Has Changed

Tom Taulli, a Forbes writer who specializes in finance, wrote a compelling article concerning the significance of paid search advertising. He informs us that paid search has become the pinnacle marketing strategy in the realm of online advertising. Taulli also touches upon alternate strategies that providers use to increase the odds of people clicking on…