According to Erick Schonfeld’s report on mobile trends, smartphones now host over 78% of all mobile ads in the United States. He references research from InMobi, one of the world’s largest mobile ad networks, which reviewed mobile ad impressions from quarter to quarter of this year. Now well into quarter two, InMobi already has seen an 11% rise in mobile ad impressions on smartphone platforms. They expect that smartphones will serve 90% of mobile ads by the end of quarter four.
Forbes writer Erika Morphy recently gave us the latest rundown of the Google+, Facebook, and Twitter “clash of the titans” showdown. Rather, clash of the two titans, and one growing giant (Google+). In the article, she states that it’s only a matter of time until Google+ overtakes one of these titans, inevitably causing the victim to “go the way of MySpace.” Morphy speculates that Google+ will take off, and the most likely to fall will be Twitter. Although there are 350 times more daily items shared on Twitter than Google+ right now, she predicts that Twitter will gradually fade into the background while Google+ and Facebook duel it out for years to come.
On June 28th, Google launched their new social networking site, Google Plus. The release instantly grabbed the attention of the tech world, and flooded the blogosphere with all sorts of posts, articles, and videos. The common question has been: “Can Google Plus compete with Facebook and Twitter?” The data analytics team here at Chitika decided to conduct a research study looking at an early indication of growth, and searches. We also wanted to how Google Plus would fare amongst the heavy hitters of social networking.
Each June, in luxurious Cannes, France, the Lions International Festival of Creativity is held. This event brings companies in the communications business together to celebrate the year’s most innovative groups. Tim Bradshaw’s attended the festival, and highlights the media attention Twitter executives received there in his article.
According to Matthew Campbell and Amy Thomson of in Bloomberg.com that the geo-locating Nike and Heineken apps proves that mobile advertising has arrived for real. Due to the recent developments in smart phone technology and the resulting increase in popularity, mobile advertising is the hot new marketing venue. Campbell and Thomson cite Gartner Research, which projects that there will be a total of $3.3 billion spent on mobile ads in 2011. Based on the persistent rise of smart phones and apps, they predict that the total capital in mobile advertising will reach $20.6 billion by 2015. Campbell and Thomson point out that companies are investing heavily in mobile ads, taking advantage geolocation feature on smart phones and tablet computers.
The massive growth of mobile games since 2008 reached an astounding $6 billion last year. Earlier this year, Don Reisinger reported that Juniper Research expects this $6 billion in sales to reach $11 billion by 2015. This assumes that the current rate of growth of mobile games continues and there is little sign that it is flagging. The popularity of mobile gaming has presented marketers with a prime opportunity to advertise. Reisinger expects a 10 fold increase in in-game ad revenue from last year ($87M) to 2015 ($894M).
Tom Taulli, a Forbes writer who specializes in finance, wrote a compelling article concerning the significance of paid search advertising. He informs us that paid search has become the pinnacle marketing strategy in the realm of online advertising. Taulli also touches upon alternate strategies that providers use to increase the odds of people clicking on their ads; they will change the font, add eye-catching photos, place the ad in different locations, or come up with clever slogans to entice searchers.