Are you passionate about data infrastructure and the “back end” architecture of Big Data? If either of these topics are exciting to you, mark your calendar for April 25th from 6-8pm and join us at our Westborough, MA headquarters for the second installment of our Big Data Open House series.
Last Thursday, Chitika was honored by the Boston Business Journal at the Ritz Carlton in Boston as a finalist for one of Massachusetts’ Healthiest Employers of 2013.
At Chitika, our goal is to make site monetization as easy and effective as possible for our publishers. Now, using Chitika ads on WordPress is easier than ever with the release of our Chitika WordPress Plugin version 2.0. With over 27,000 downloads and a 4.6 out of 5 star rating, our plugin is more efficient than ever at making sure our publishers earn the most revenue possible with Chitika ads.
If you already have the Chitika WordPress plugin and just need to update to the most recent version, you will be able to do so within your WordPress admin panel. Don’t have the plugin yet? Downloads to the plugin have skyrocketed since the official release of 2.0, so be sure to join the masses and head to the download page here! Be sure to note that until your Chitika account is approved, you will not be able to start earning revenue from your Chitika ads on WordPress.
Version 2.0 updates include:
– Updated ad targeting, making ads are more targeted to site visitors and relevant to page content
– Fixed error message bug within admin panel
– Updated ad design – links in ad units now bold upon hover (we have found this results in a higher CTR)
Our Plugin Setup process is as easy as 1-2-3, and will only take you a couple of minutes. Keep reading for a full rundown on how to install Chitika’s newest WordPress plugin.
Chitika WordPress Plugin Installation:
Chitika offers WordPress publishers a highly customizable monetization tool that allows you to quickly insert our ads on any of your WordPress sites. Installing your Chitika WordPress Plugin is simple, and will only take you a few minutes.
To get started, download the latest version of the plugin here. The Chitika Plugin is compatible with WordPress versions 3.0 and above. Note that until your Chitika account is approved, you will not be able to start earning revenue from your Chitika ads on WordPress.
After you download the plugin, you will need to upload it to your server (upload /chitika-premium/ directory to the /wp-content/plugins/ directory). If you are unable to upload the plugin to your server, you can install the Chitika Plugin from the WordPress admin panel by selecting “Add New” under the “Plugins” section.
Once you login to your WordPress admin panel, select “Plugins.”
Next, select “Installed Plugins.”
From your list of plugins, scroll to the newly added “Chitika” plugin. Click where it says “activate” to the left under the Plugin name.
After activating, your will be brought to the Chitika plugin settings. To get started, first add your Chitika account username. If you don’t have a Chitika account yet, sign up here!
After adding your Chitika username, you are ready to start customizing the ad units. Once you select the ad placement, you can choose from over 20 different ad unit sizes, colors, and colors. Hit “save settings” and your Chitika ads will be up and running! If you have any questions, don’t hesitate to shoot us an email.
Big Data is exploding into the tech world as a cornerstone of the industry; not just in the US, but across the world. This past Thursday, Chitika CEO Venkat Kolluri spoke at the International Workshop of Data Analytics and Applications at the Birla Institute of Technology & Science (Goa Campus) in India.
The Boston Business Journal recently announced Chitika as a finalist in their annual “Healthiest Employers Program.” Chitika is among the top 15 employers in Greater Boston nominated for the award.
Over the last year, Chitika has been working hard to build our health and wellness program, starting with the addition of our “Performance Zone”, which opened last spring.
The advertising industry is one of the most fast-paced, dynamic industries around today. With revolutionary changes in online advertising, social media, and mobile occurring daily, it can be hard for for businesses to prioritize their marketing strategies (both online and offline). Industry-wide, it is clear that mobile is set to have an explosive year in 2013, with many developments in mobile advertising and mobile web benefitting businesses due to the importance that is placed on geo-targeting/location-based apps and services.
It’s not every day you get to work alongside the nation’s youngest African American engineer, but at Chitika, we are lucky to every day! 20 year old Brittney Exline, one of our rock star Engineers, has been knocking down barriers for as long as she can remember. Brittney completed high school at the age of 15 and went on to attend the University of Pennsylvania where she majored in Computer Science and minored in psychology, classical studies, and math, so it was no surprise to us that she was featured this past Friday on Washington Post’s The Root and ABC News blog The Grio.
Real Time Bidding has seen huge growth in the past 3 years, with the RTB approach to bidding dynamically on impressions increasing from 4% of display spending to 13%. Last week, Mike Oullette, Head of Chitika’s Real Time Trading Desk Division, attended the OMMA RTB conference in New York. Our Real Time Trading Desk Division has a lot planned for the year, so be sure to stay tuned to keep up with our latest RTB offerings! Check out Mike’s take-home points from the conference below.
As an online ad network, it’s our job to help you make money from your website. With Chitika, making money IS as easy as copy and pasting ad code onto your website, but there is much more you can do to ensure you are making the maximum possible revenue. In the past year, we’ve written a variety of different blog posts on how you, as a publisher, can optimize your website and ads to hit it out of the park when it comes to ad revenue. Check out the posts below and get your site into tip top shape this week!
On January 31 from 6 PM – 9 PM, Chitika will host an Open House at our Westborough, MA headquarters, recently featured in The Boston Globe and on NECN for our innovative approach to office design and work/life balance. This special event will bring together the area’s top tech talent, individuals interested in math, economics and statistics, Chitika recruiters and hiring managers, allowing candidates the opportunity to learn about Chitika’s 20+ current openings first hand.