Apple Earnings: Chitika Insights and Cidewalk Data Referenced for Both of Company’s Key Products in Q1 2015 Call


By now, Chitika Insights is no stranger to Apple earnings calls: Among nods from former Apple CFO Peter Oppenheimer to Apple CEO Tim Cook, the company has referenced Chitika Insights data numerous times in public-facing announcements. This time, current Apple CFO Luca Maestri cited Chitika Insights data regarding not just one, but both of the company’s key products, the iPhone and the iPad

Now introducing: Faster, better Chitika ad code!


Remember that time we completely overhauled our PartnerCenter to speed up your reports, smooth out the payment process, and enhance mobile access? We like to think that if you’re not ahead of the game, then you’re not in the game. That’s why we recently upgraded all of our ad code to be better (and more ahead of the game) than ever!

Fun and Service on the Job: Chitika’s Spring Outing

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While almost any company outing presents a great way to bond with coworkers, Chitika’s spring outing provided the added benefit of helping out our local community on top of the usual drinks and fun. Prior to hitting up Pinz in Milford for lunch, drinks, bowling, laser tag, and nostalgic video game competitions, our Westborough HQ employees teamed up with United Way to clean and maintain the Assabet River Rail Trail in central Massachusetts.

What would you do with 15% more revenue? Start thinking — Chitika Hover 2.0 is here!

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In a previous study, 7,500 Chitika publishers made an average of 15% more revenue simply by turning on the Hover ad unit for their websites. And now, our new and improved Chitika Hover 2.0 is poised to make our publishers even more!

Terms of Service: Staying Away from the Dark Side

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One of the biggest sources of frustration with some other ad networks is an ambiguous terms of service (TOS) agreement leading some publishers to be banned without so much as an explanation. This is sometimes after months or years of seemingly good standing with little to no changes to the site. At Chitika, we have a simple to follow TOS agreement focused on two factors.

Chitika Lends a Hand (or 14) to Habitat for Humanity


This week a group of Chitikans took a few hours away from optimizations, analytics and modeling to get our hands dirty for a good cause — literally! We packed up our paintbrushes and power tools last Wednesday and joined forces with local MetroWest Habitat for Humanity to help build a new duplex for two local families.

Chitika’s Mobile Division General Manager Talks Tablet Traffic on Bloomberg West TV

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Was Microsoft’s Surface tablet saved by the holidays? What will parents look for in the next generation of tablets for children? And what will 2014 bring to the tablet space? These are all questions Chitika’s Mobile Division General Manager answered in an interview for Bloomberg West Television.

Competitors Bring the Heat at Chitika India’s Creative Media Design Event

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Anyone who has ever been to an event at Chitika’s stateside headquarters knows that they’re packed with fun, interactive learning opportunities (like our Big Data Open House). But the Chitika office in Hyderabad, India didn’t want HQ to have all the fun, so they recently hosted their first event ever: a Creative Media Competition with plenty of networking thrown in.