As always Chitika strives to constantly be improving and changing. Chitika is proud to announce it's new slider ad units. These units show multiple targeted products that cycle as the user remains on the page. The new UI increases user engagement which results in a higher CTR.
When this ad unit is used we see an increased in CTR by 3-4%. Currently only the 550x250 ad size uses this new format. Additional sizes will be launching in the upcoming weeks.
Every now and then, we update our policies to improve our publisher experience and to prepare for future changes to the products and services we offer.
By now, Chitika Insights is no stranger to Apple earnings calls: Among nods from former Apple CFO Peter Oppenheimer to Apple CEO Tim Cook, the company has referenced Chitika Insights data numerous times in public-facing announcements. This time, current Apple CFO Luca Maestri cited Chitika Insights data regarding not just one, but both of the company’s key products, the iPhone and the iPad
Between January 2014 and January 2015, Samsung tablets experienced the largest increase in North American usage share of any other tablet brand. Conversely, users of Apple's iPad, while still responsible for the largest portion of North American tablet Web traffic, now generate a usage share 7.4 percentage points lower than January 2014, and 10.2 percentage points lower than January 2013.
As part of Apple’s multi-faceted event held on October 16, 2014, the company officially released OS X Yosemite to the general public. Apple had previously made a public beta of the OS available for the first time in the company’s history, and this seems to have helped boost initial adoption rates slightly beyond what was observed for OS X Mavericks back in 2013.