Blogs

New Slider Ads are Here

  • 2 June 2015

As always Chitika strives to constantly be improving and changing. Chitika is proud to announce it's new slider ad units. These units show multiple targeted products that cycle as the user remains on the page. The new UI increases user engagement which results in a higher CTR.

When this ad unit is used we see an increased in CTR by 3-4%. Currently only the 550x250 ad size uses this new format. Additional sizes will be launching in the upcoming weeks.

Apple Earnings: Chitika Insights and Cidewalk Data Referenced for Both of Company’s Key Products in Q1 2015 Call

  • 29 January 2015

By now, Chitika Insights is no stranger to Apple earnings calls: Among nods from former Apple CFO Peter Oppenheimer to Apple CEO Tim Cook, the company has referenced Chitika Insights data numerous times in public-facing announcements. This time, current Apple CFO Luca Maestri cited Chitika Insights data regarding not just one, but both of the company’s key products, the iPhone and the iPad

First Quarter 2015 Tablet Update: Samsung Usage Share Increases by 88% Year-over-Year

  • 27 January 2015

Between January 2014 and January 2015, Samsung tablets experienced the largest increase in North American usage share of any other tablet brand. Conversely, users of Apple's iPad, while still responsible for the largest portion of North American tablet Web traffic, now generate a usage share 7.4 percentage points lower than January 2014, and 10.2 percentage points lower than January 2013.

Cidewalk Insights: iPhone Web Share Outpaces Share of App Traffic

  • 15 December 2014
Mobile application vs. Web traffic on North American smartphones reflect similar environments from a brand perspective. But while, for example, Apple users generate the most traffic in both ecosystems, the differences between a given user base’s app and Web share sheds some light on how app usage rates differ on a platform-to-platform basis.

Phablet Status Report: 77% of North American Usage from Samsung Users, but Apple, Others Growing Quickly

  • 25 November 2014
Several years following their North American debut, smartphones with five-inch and larger screens, nicknamed phablets, have become decidedly mainstream. Samsung has designed both of its latest flagship Galaxy S devices with screens surpassing the five-inch mark, and Apple released its first phablet-style iPhone earlier this fall. With Samsung’s sizable number of offerings in the segment, it’s no wonder that users of its larger-screened smartphones drive more than 77% of all phablet-based Web traffic within North America. However, current usage statistics point to a competitive marketplace with a variety of brands achieving success with new five-inch and greater phone models.

Fourth Quarter 2014 Tablet Update: iPad Usage Share Rises Since July, Drops Slightly Year-over-Year

  • 6 November 2014
iPad users generated 79.9% of North American tablet-based Web traffic over the month of September 2014 - a share down from the 81% figure observed one year ago, but a gain of 1.9 percentage points since July 2014. Meanwhile, Amazon and Samsung tablets are, respectively, still the second- and third-largest sources of tablet Web usage in the U.S. and Canada after both posted slight quarter-over-quarter share drops over the study period.

OS X Yosemite Adoption Rate Slightly Outpaces Mavericks in North America

  • 24 October 2014

As part of Apple’s multi-faceted event held on October 16, 2014, the company officially released OS X Yosemite to the general public. Apple had previously made a public beta of the OS available for the first time in the company’s history, and this seems to have helped boost initial adoption rates slightly beyond what was observed for OS X Mavericks back in 2013.

Pages