By now, Chitika Insights is no stranger to Apple earnings calls: Among nods from former Apple CFO Peter Oppenheimer to Apple CEO Tim Cook, the company has referenced Chitika Insights data numerous times in public-facing announcements. This time, current Apple CFO Luca Maestri cited Chitika Insights data regarding not just one, but both of the company’s key products, the iPhone and the iPad
Between January 2014 and January 2015, Samsung tablets experienced the largest increase in North American usage share of any other tablet brand. Conversely, users of Apple's iPad, while still responsible for the largest portion of North American tablet Web traffic, now generate a usage share 7.4 percentage points lower than January 2014, and 10.2 percentage points lower than January 2013.
As part of Apple’s multi-faceted event held on October 16, 2014, the company officially released OS X Yosemite to the general public. Apple had previously made a public beta of the OS available for the first time in the company’s history, and this seems to have helped boost initial adoption rates slightly beyond what was observed for OS X Mavericks back in 2013.
While owners of Samsung devices continue to drive the largest share of North American Android Web traffic by a substantial margin, LG posted the largest usage share gains among any Android brand between June and September 2014.
iPhone 6 users now generate 2.3% of total North American iPhone-based Web traffic - a figure roughly 0.8 percentage points higher than what was observed the first weekend following release. Meanwhile, the share of U.S. and Canadian iPhone-based Web traffic driven by iPhone 6 Plus users reached 0.3%, an increase of 0.1 percentage points since the first post-release weekend.
As an organization, Chitika has wholeheartedly invested in building out the Chitika Insights research program through staffing, rigorous process management, and a quality data infrastructure. Additionally, our reports rely on our vast trove of ad impression data and our knowledgeable and skilled team of data scientists. It’s this impression-level data and attention to statistical detail that has ultimately led our research to be cited by The New York Times, Wall Street Journal, CNN, Bloomberg, and many others.