As part of Apple’s multi-faceted event held on October 16, 2014, the company officially released OS X Yosemite to the general public. Apple had previously made a public beta of the OS available for the first time in the company’s history, and this seems to have helped boost initial adoption rates slightly beyond what was observed for OS X Mavericks back in 2013.
While owners of Samsung devices continue to drive the largest share of North American Android Web traffic by a substantial margin, LG posted the largest usage share gains among any Android brand between June and September 2014.
iPhone 6 users now generate 2.3% of total North American iPhone-based Web traffic - a figure roughly 0.8 percentage points higher than what was observed the first weekend following release. Meanwhile, the share of U.S. and Canadian iPhone-based Web traffic driven by iPhone 6 Plus users reached 0.3%, an increase of 0.1 percentage points since the first post-release weekend.
As an organization, Chitika has wholeheartedly invested in building out the Chitika Insights research program through staffing, rigorous process management, and a quality data infrastructure. Additionally, our reports rely on our vast trove of ad impression data and our knowledgeable and skilled team of data scientists. It’s this impression-level data and attention to statistical detail that has ultimately led our research to be cited by The New York Times, Wall Street Journal, CNN, Bloomberg, and many others.
Apple began pushing out iOS 8 updates to eligible devices around 1pm ET on September 17, 2014. Unlike with iOS 7, which boasted a wide variety of differences from its predecessor iOS 6, in particular a brand new look and feel, iOS 8 was more incremental in its improvements. These include the ability to add widgets, extensions to share information between apps, and interactive notifications. While reviews of the new OS version have been generally positive, initial adoption of iOS 8 has been remarkably more tepid than the last two iOS iterations – iOS 7 and iOS 6.
In our last edition of Logging Data, we introduced Cluster Map Reduce, or CMR. The new tool acts as an alternative to Hadoop and HDFS when paired with a POSIX compliant clustered file system, simplifying the movement of data through the analytical back end, and helping to minimize the dependencies and potential points where the data pull process may slow or stop altogether. Today, we’re proud to provide this tool to the world as a free, Open Source release!
On September 9, 2014, Apple is expected to announce one or more new iPhone models, along with some news regarding the availability of the newest editions of iOS and OS X. Going into the event, usage-based stats show that Apple has done a noteworthy job managing its own mobile ecosystem from an adoption standpoint.
Similar to the North American ecosystem, Apple iPad users generate the lion’s share of tablet-based Web traffic within the UK. Additionally, Samsung, Amazon, and Google users represent the next-largest UK tablet traffic segments, albeit in a slightly different order than what is observed in the U.S. and Canada.