Terms of Service: Staying Away from the Dark Side

  • 20 March 2014

One of the biggest sources of frustration with some other ad networks is an ambiguous terms of service (TOS) agreement leading some publishers to be banned without so much as an explanation. This is sometimes after months or years of seemingly good standing with little to no changes to the site. At Chitika, we have a simple to follow TOS agreement focused on two factors.

Spotlight: Traffic Sources that Make You $$

  • 14 March 2014

One question we often get from publishers is how we determine which ads get shown on their site. While our algorithms take a wide variety of factors into account, the exact ad shown to a given user is greatly dependent on the geographic location of that user and how they got to the website itself. In this post, we’ll focus on both of these areas and how you can maximize your earnings with Chitika.

UPDATE: North American Android Web Traffic Distribution: Samsung Share Surpasses 55%

  • 6 March 2014

In the context of its device sales and marketing budget, Samsung can reasonably be seen as the biggest fish in the Android pond. The Korean company saw its device sales continue to climb as 2013 came to an end, and while analysts see its prospects in emerging markets being more tenuous, North American Web usage statistics make it abundantly clear that Samsung is dominating the U.S. and Canadian Android ecosystem.

Getting to Gold with Chitika

  • 28 February 2014

For our premium advertisers, including those that provide us with Rich Media/display inventory, we’re able to deliver their best ads to sites with traffic representing the greatest proverbial bang for the buck – our Gold-level publishers. With Gold-level publishers recieving our highest-value ads in terms of CPM, how can a publisher move up the tiers?

UPDATE: iOS 7.0.6 Adoption Climbs to 25.9% in North America

  • 26 February 2014

To provide an even more current view of the progress of iOS 7.0.6, Chitika Insights examined overall iOS version distribution as of Tuesday, February 25. iOS 7.0.6 users now generate close to 26% of total iOS-based North American Web traffic. This represents a near 13 percentage point increase in share since our previous study period two days prior.

Five-Month Usage Study: Chrome OS Drives 0.2% of North American Desktop Web Traffic

  • 20 February 2014

Devices running Google’s Linux-based Chrome OS are some of the most affordable laptops and desktops on the market, typically costing under $400. While the profile of Chromebooks/Chromeboxes and their potential for PC market disruption looms large in the industry, even prompting a TV ad response from Microsoft, usage statistics point to the devices making a minimal impact in North America more than two years following their market debut.

Tablet Hourly Usage Study: iPad Dominates, Surface Users More Active During Working Hours

  • 12 February 2014

Microsoft has positioned its Surface tablets as devices more fit for work activities as compared to those from other manufacturers. The question remains though, are Surface tablets actually being used in work settings more so than iPads or other tablets? Based on North American usage data, the answer is yes –Surface users generate a slightly greater share of their total Web traffic during working hours as compared to iPad or Android tablet users. However, in terms of raw traffic volume, iPad and Android tablet users lead the pack at all hours of the day, and usage patterns among all tablets remain relatively similar overall.