Blogs

Chitika named a Top Place to Work and Great Place for Perks by Worcester Business Journal

  • 26 November 2013

Two recent articles by the Worcester Business Journal have revealed Chitika as both a Top Place to Work in the MetroWest for 2013, as well as one of a few prominent local technology companies leading the way in employment perks. And what can we say? Unwinding midday with a game of ping pong or darts is good for the heart and mind!

Microsoft Surface Usage Continues to Grow Following Surface 2 Release

  • 26 November 2013
In Chitika Insights’ previous report on the Microsoft Surface RT, data pointed to a substantial growth in the device’s North American usage share following a price decrease in mid-July. In this latest analysis, Chitika Insights found that usage of Microsoft’s latest tablet device, the Surface 2, experienced some notable growth in the month following its North American release on October 22, 2013. Additionally, Surface tablet usage share as a whole continued to rise from October through November.

Chitika Case Study: One Publisher’s Experience Using New Display Ad Units*

  • 25 November 2013

When we announced the release of our new display ad unit option last month, we anticipated the ads resulting in overall better optimization and targeting for our network of over 300,000 publishers. One Chitika publisher in particular, Stanzapub, benefitted greatly from using display ads in tandem with text. Here is his story.

How CTR Varies by Referring Webpage

  • 19 November 2013
For website owners looking to monetize their online presence, generating traffic to a particular webpage is the often the first step towards attaining that goal. Following that and other initial hurdles towards attracting a growing online audience come the nuanced aspects of improving ad click through rates (CTR) on each webpage. To quantify this issue, Chitika Insights examined ad click activity across the entire Chitika network, breaking the results down by referring domain (e.g. Google, within the site, an outside site, etc.)

Motorola Analysis: North American Usage Share Closing in on HTC – Moto X Growth Steady

  • 12 November 2013
Moto X was released in August 2013 and is largely regarded as the first new, flagship-type Motorola device since the company was acquired by Google in 2012. Subsequent growth in terms of Web usage has followed Moto X’s release, with a steady increase in Web traffic share over the month of October 2013. Chitika Insights also examined the share growth of Motorola smartphone Web traffic in North America, which also shows a steady increase in the Web usage share.

Microsoft Surface RT Usage Share Rises Significantly Following Price Drop

  • 25 October 2013
Released back in October 2012, Microsoft Surface RT was the computing giant’s first major attempt at designing its own hardware. In terms of usage, Chitika Insights had found that Surface RT users generated only 0.5% of all North American tablet Web traffic in June 2013. However, subsequent price cuts on the device beginning in July look to have substantially improved the device’s fortunes in this area, as the share of tablet Web traffic generated by Surface RTs nearly doubled following the promotion’s rollout.

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