Smart Phones Pave the Way for the Future of Online Advertising

According to Matthew Campbell and Amy Thomson of in Bloomberg.com that the geo-locating Nike and Heineken apps proves that mobile advertising has arrived for real. Due to the recent developments in smart phone technology and the resulting increase in popularity, mobile advertising is the hot new marketing venue. Campbell and Thomson cite Gartner Research, which…

Mobile Games are the Next Frontier in Advertising

The massive growth of mobile games since 2008 reached an astounding $6 billion last year. Earlier this year, Don Reisinger reported that Juniper Research expects this $6 billion in sales to reach $11 billion by 2015. This assumes that the current rate of growth of mobile games continues and there is little sign that it…

Chitika Research Used in CNN Money Article

Chitika’s internet data analysis has been referenced by a major media network for the second time this month! On June 9th, the Boston Herald published an article about Wellesley, Massachusetts having the highest desktop market share in the state. Check out the blog post here. Chitika’s internet data analysis has been referenced by a major media network…

Paid Search Ads: How the Nature of Online Advertising Has Changed

Tom Taulli, a Forbes writer who specializes in finance, wrote a compelling article concerning the significance of paid search advertising. He informs us that paid search has become the pinnacle marketing strategy in the realm of online advertising. Taulli also touches upon alternate strategies that providers use to increase the odds of people clicking on…

Web out, Mobile in: 3 Reasons why you should be worried

We have seen it happen not too long ago, people stopped watching their favorite television shows during its regular time, and started viewing them right from their computer. Now, regular web browsing has been replaced by mobile browsing because just like streaming your favorite shows online, it's easier to view the web right from your…

Unleash the Power of Innovation @ TiECON East 2011

Chitika CEO Venkat Kolluri will be speaking at TiECon East this evening on the entrepreneurial process and his inspirations for co-founding Chitika. For the first time, the conference will feature TiE Stars, our very own charter members (Amar Sawhney, Ash Ashutosh, Asa Kalavade, Venkat Kolluri and Venkat Krishnamurthy ) who will speak about what inspired…

iPad 2: Chitika Has An Ad For That

Tablets are not smartphones. Then again, they're not home computers, either, and their share of Internet usage is projected to be nearly 4% of all Internet traffic by the end of 2011. Fortunately, we at Chitika already have the solution for web publishers: specialized ads designed specifically for iPad, iPad 2 and Android tablets. Chitika…