Season’s Greetings from Chitika’s Newborn

Below is a warm holiday greeting from our newest member of the Chitika Team, the Chitika Map Unit, ads for your local traffic. The Map Unit helped thousands of Chitika publishers earn additional ad revenue this past year. You can look forward to more features & coverage from the Map Unit next year!        

From everyone at Chitika, we wish you and yours a joyful, wonderful holiday season. 

Chitika is hiring – India Branch Office

Chitika’s new office in Hyderabad, AP, India is now hiring! The many current openings include, Engineers/ Jr. Engineers. (These positions include working with large scale/all forms of internet systems and data). Minimum requirements for Engineering positions:

  • 0 – 2 years of PHP, Perl, Python or Ruby experience
  • 0 – 2 years of Javascript experience
  • 0 – 2 years of MySQL experience
  • Knowledge of Data Structures and Algorithms

About Chitika Founded in 2003, Chitika (pronounced CHIH-tih-ka), is a full-service on-line advertising network serving over 3 billion monthly impressions across more than 100,000 websites. For advertisers and media buyers, Chitika is a proven channel for targeting on-line consumers and qualified buyers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. To inquire about all available positions in Chitika’s Hyderabad branch office | Email: | Telephone: +91-40-403-39651

Chitika Mobile Ads Finalists for DPAC Award


Big news from the awards front, our recently-launched Chitika Mobile Ads are one of three finalists to win the annual DPAC award for Best Mobile Advertising Network Innovation.  The winner will be announced on Deceber 9th at the DPAC Awards ceremony in New York.  Fingers crossed! We’d like to thank the Academy… and all of the hard-working engineers who spent weeks locked in the server room with only a bowl of runny gruel every afternoon until they completed the first mobile ad that worked perfectly on non-mobile sites. Find out more about the Mobile Ad Unit at, and if you’re into digital advertising drama, pick up a ticket and head to the DPAC Awards on December 9th in New York.

Chitika Named SiliconIndia Top 100 Technology Company

Chitika was named to the top 100 technology companies founded and managed by Indians in the U.S. at SiliconIndia 2010. Winners are chosen by a panel of industry experts, from technologists to venture capitalists. Companies were chosen “…based on the competency of the management team, the performance of the company, the nature of employees, their customer traction and their potential impact on the industry.”

5 Things We’ve Learned from Chitika Research

As we approach the end of the year, we can surely say that 2010 has been a great year for Chitika’s Research Department. They began in July 2009, and have been very busy analyzing data from Chitika’s publisher network to come up with the latest trends ever since. How do they do it? By taking a TON of data gathered in Chitika’s network of over 100,000 websites, then analyzing the heck out of it in their crazy labs like mad scientists!.. No probably not, but lots of data crunching for sure.  “[We] can spot trends ranging from operating systems to ad click rates.” Our studies, headed by research director, Daniel Ruby, have been recognized and featured (and sometimes challenged) in some pretty cool places like SearchEngineLand, Mashable & TechCrunch.

With so many studies published, let’s sit back and reflect on: the top 5 things Chitika’s Research Department has taught us in the past 18 months:

1.) Optimize For Bing. Now that Bing controls approximately one quarter of the search market, it only makes sense that we think outside the Google = SEO mantra. The end result of ignoring this could be a loss of quite a bit of money for you, especially considering the revenue potential that’s effortlessly tipped in Bings favor.

2.) You Need a Mobile Solution. Much like the Furby, the mobile traffic wave is coming fast, and apparently before it’s time… because it would appear we are just not ready, with only 4% of domains actually ready for mobile traffic, it’s shockingly true. “Without a targeted site or call-to-action targeted to mobile devices (such as Chitika’s mobile ad unit, which targets mobile traffic on non-mobile sites), mobile traffic is nearly impossible to monetize”, says Research’s Dan Ruby.

3.) Android Is Your Friend. By carefully taking the feelings of iPhone users into consideration, we concluded that iPhone users are just far less valuable than Andriod users no matter what Apple does.. for now anyways 😉

4.) Go Local. The internet isn’t just for finding out what’s going on hundreds or thousands of miles away any longer. Now you can find out what’s going on right outside your door at the pizza place right across your street, with what local advertising has to offer. In fact, you could most likely get a view of your street as if you were right on the road, without having to get up and look out your window. With this high demand for local information, we found that local searches click on ads 38% more often. Put that in a blender with mobile and you get a staggering 64% more often!

5.) Get That #1 Search Ranking, STAT. Unfortunately being second best just doesn’t hold a light to being the #1 search listing in Google. Because the difference in CTR being #1 is double the traffic when compared to the second spot. Personally, my eye always goes first, to the title, then the link. If I don’t see at least 3 key phrases I am looking for, I move on. And I have definitely gone to page 2, even 3 before finding what I really wanted. How do you determine which listing is the one you click on?

For more on our research, please visit Chitika’s Research Department here. Questions? Requests? Get Daniel Directly: press(at)chitika(dot)com

Tips On Working for Start-Ups (and We’re Hiring)

Recently, our corporate recruiter Margaret Hartwig was featured in a Mashable story about recruiting for startups.  Since we’re hiring, I thought it might be a good idea to run through a few things that we – like other creative, flexible tech firms – tend to look for in a candidate.

Willingness to fail. If you’re not willing to fail, you’ll never take risks, and without risk there is no home-run reward (see the stock market for examples).  We look for people who are confident enough in themselves to do something borderline crazy, because they think in their heart that it’ll work.

 Willingness to succeed. Goes hand-in-hand with willingness to fail, but if you want to work for fast-moving tech firms, you’ve got to be ready to succeed and deal with the pressures that come with it.  Success breeds expectation; if you hit a home run, you’d better be ready to hit another one… and another one… and so on.  Slow and steady does not win the race in this industry; fast and furious does.

Fight for your ideas. Fight hard.  If your idea is awesome, prove it; and if your boss pushes back, be ready with data showing just how much merit your plan really has.  At some point, someone didn’t invent the light bulb because their boss told them it was a stupid idea.  They missed out on success, wealth, and notoriety.  We don’t need that person; we need the person who told their boss exactly why it was a GREAT idea, and went on and did it.

Fit into the culture. Companies like Chitika are not IBM or Dell; there’s a core of intelligent, creative people who love the job and work together like a family (a family that innovates in a snap of the fingers).  There’s no dark, solitary back room for you to plug into and work away quietly if you don’t get along; you’re part of the family, or you’re part of another company. These guidelines should apply to any creative tech startup, not just Chitika.  If you’re in the greater Boston area and think these describe you, check out our current openings, and contact our recruiting department to schedule an interview.

Chitika Mobile Ads Showing Great Results

1.9 billion people on the web – and 4.6 billion on mobile phones. Mobile is here to stay, and you can’t treat it like the rest of the web. The power of the click is replaced by one-touch phone calls, and the right Ad means everything. Initial results of the mobile ads on the Chitika network have seen a 76% jump in user engagement. Across the Chitika network, mobile traffic grew 500% over the past year. If you are already running Chitika ads on your website(s), Chitika Mobile Ads are already displaying for your mobile traffic.

To view your mobile stats: log into your Chitika account, click on “Reports“, then “Advanced Reports“. Under “Select Channels“, check-box the channel named “Mobile Ad” then click “Get Results“. If you would like to only display Chitika Mobile Ads without also displaying our regular online Chitika ads, this is an available option as well- Login, click on “Ad Setup“, then “Get Mobile Code” Or simply, click here. We look forward to speaking with you more about Chitika Mobile ads next week at ad:tech New York!

If you are not yet a Chitika publisher, please sign up here to get started.

Come To SMX East, See Research Director Daniel Ruby

Starting Monday October 4th is a huge event in the world of search, Search Marketing Expo East (SMX). Taking place from the 4th through the 6th, SMX East features 60 sessions on search engine marketing topics, with top experts from the industry. This year, I have the privilege of being one of the experts – I’ll be part of the panel on Mobile Search Ads at 9:00 AM sharp, Monday the 4th. I’ll be joining other experts in the mobile field from Microsoft, Google, esearchvision and Range Online Media, and we’ll be presenting data on and discussing – you guessed it – mobile search ads. My presentation will consist of data from the Chitika Research department that we’ve never released. So, if you’re in or near New York next week and want to come to a great show (and see me), head over to the SMX East site and register. I hope to see you there.

NEW: Chitika | LAX – Local Ad Exchange

Local advertising is definitely a sector we are extremely excited to be getting into. We have partnered with some guru’s in the local ad industry, like YellowBook and CityGrid Media. The potential benefits of Chitika | LAX are going to be plentiful for Chitika publishers as this will bring a great new way to monetize local traffic that was, until now, ignored. LAX will work in two different ways, there will be a Chitika | LAX for Desktop & Chitika | LAX for Mobile. Your local search traffic on a standard home computer will see an ad featuring a map of local businesses matching what they’re looking (searching) for near them, as well as local listings.

For your mobile search traffic, LAX is the first solution that will automatically detect the mobile users and adjust their experience accordingly. One touch (touch to call) will allow potential customers to call local advertisers from the mobile ad. 

Chitika | LAX will be available soon!! Click here to learn more about Chitika | LAX