A quick write up on a Chitika engineer’s recent adventure to WordCamp Boston 2010. Including 5 great tips for our publishers with many more tips coming in future posts!
Isabel Isidro and her husband, Nach Maravilla, reached what Isidro calls a “turning point” for their website, PowerHomeBiz.com, in the summer of 2009. That’s when they found out about Chitika’s newest ad unit, the Mega Unit – an ad unit that would go on to increase their site revenues by 450% in the first month alone. We sat down and spoke with Isidro about her experiences as a web publisher, on running Chitika ads, and on how their earnings have been impacted over the past six months.
How did PowerHomeBiz.com get started? “We started PowerHomeBiz.com in December 1999. We saw the tremendous growth potential of the Web and knew that we wanted to start an online business. We both were scammed by work at home business opportunities advertised in magazines, and we knew that there is a huge market of people out there looking for ways to earn money from their homes. We decided to start an information resource site to help people start, run and manage a home-based business the legitimate way.” Do you currently own any other websites? “We have since added two other sites to our network – WomenHomeBusiness.com for women entrepreneurs; as well as Learning from the Big Boys showcasing lessons that small businesses can learn from big businesses.”
What were your first experiences with online advertising? “We tried several CPM ad networks, but we’ve always been so disappointed with the earnings. While our traffic increased through the years, our income from these ad networks stayed at the same negligible levels – even after giving them prime “real estate” in our site. Our mistake was in assuming that Chitika will perform just like the CPM ad networks we have joined. We joined Chitika in 2005, and we basically didn’t expect anything from it. We just joined Chitika, and promptly forgot about it. We barely displayed the Chitika ads, and if we did, we placed it in less visible pages and in less visible part of the page. As a result, income from Chitika was negligible.”
..the way Chitika emphasized that their product is compatible with Google AdSense caught our attention.”
“We were doing extremely well with Google AdSense and direct ad sales at the time we joined Chitika, and all our premium real estate were given to AdSense and to our own direct advertisers. There was no question as to which ad network we should be focusing on and giving our prime real estate. We started thinking about Chitika when Chitika Premium was announced. Our main priority has always been Google AdSense, but the way Chitika emphasized that their product is compatible with Google AdSense caught our attention. We already know from our experience with Google Adsense that our visitors are highly responsive to ads. Plus, PowerHomeBiz.com receives a huge amount of search engine traffic. Still, Chitika remained in the backburner.”
So what changed your mind about keeping Chitika in low prominent placements? “The turning point was when a Chitika email newsletter announced the availability of the Mega Units 500×250 and 550×250 in the summer of 2009. The newsletter also demonstrated the best practices for these new ad units, again emphasizing that these ad units are compatible with AdSense and how these units could work with AdSense on a page. I think that was the first newsletter from Chitika that I really paid attention to and read.”
The first month alone of implementing the mega units saw an increase of 450% in revenues – and that was only for a handful of our pages!”
“After reading the newsletter, we implemented the Mega Units at the bottom of a few articles to test it out. We were greatly pleased with the results. The first month alone of implementing the mega units saw an increase of 450% in revenues – and that was only for a handful of our pages! We knew that the time of ignoring Chitika was over. We are now in the process of adding the Mega Unit in all our pages. We’re looking forward this year to seeing Chitika become a major revenue source for PowerHomeBiz.com. And we’re off to a great start – for the first half of January 2010, our unaudited earnings is already equal to what we earned from 2005 to 2008!”
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Publisher Tech Support Specialist
Bill receives all kinds of support questions on a daily basis here at Chitika. Today he was gracious enough to share 3 important questions that ALL types of Chitika users could benefit from.
What’s the difference between an “impression” and a “page view”? “You may see these two terms used often and different contexts. While they have similar meanings, it’s the context that makes the difference. Page views are a measure of website traffic. In this context, the term page view represents every time a page from your site is requested by a visitor. If you have three visitors that each request five pages, this will result in fifteen page views for your site. Impressions are a measurement of the number of ads that are shown on your site. An impression occurs any time an ad unit is displayed. If you have two Chitika ad units on your page and five users request the page, the result will be ten ad impressions since the five users each saw two ad units.”
Are “unique IP addresses” the same as “unique visitors”? “An IP address is a basically just a numeric pointer for computers and servers on the internet to be able to find each other. For example, if you type “www.Chitika.com” into your web browser, your computer and our servers know how to talk to each other based on this numerical IP address. Therefore, when you look at the number of unique IP addresses accessing your web site, what that loosely means is the number of different machines requesting information from your site. The area where these two terms are blurred is when either a user accesses your site from multiple machines on separate IP address – for example, at work and at home. In this case, the number of users and IP addresses are both two, but there is actually only one unique visitor. On the other hand, a home or business could have a network that uses only one IP address on the internet. In this case, if two people from inside the network access your site, the unique IP address count would only be one, but the unique visitor count should be two. Generally, web statistics are reported in unique visitors, though this number is a highly-refined estimate.”
My Chitika reports give me a breakdown of impressions, clicks, CTR, Avg CPC and eCPM for my account. What is all this stuff? “As explained previously, an impression is counted anytime an ad is displayed to your visitor. This may happen multiple times per page view if there are multiple ad units on a page. A click is a fairly easy unit of measurement – a click occurs when your user clicks on your ad. CTR or click-through-rate is the percentage of your impressions that garner clicks. For example, if your site has 1,000 impressions in a day and results in 10 clicks, you would have a 1% CTR. Average CPC or cost-per-click is the average amount that you are paid per click generated from the ad units on your site. This number is represented as an average of the CPCs that you get on each click for each day. Specific CPC values can fluctuate depending on the market and having the average of these values helps to illustrate the overall trends of the CPCs generated for your ads. eCPM or effective cost-per-thousand impressions (the M is for the roman numeral M meaning 1,000) is a unit designed to help normalize the performance of a CPC ad unit. On a simple level, this number represents the amount revenue you would generate for 1,000 impressions based on your current CTR and CPC. As an example, if you had 1,000 impressions at a 2% CTR you would generate 20 clicks. If your average CPC was $0.20 for those clicks, you’d earn $4 on those 1,000 impressions – a $4.00 eCPM.”
We will also be away enjoying the holidays, and will return on Monday, December 28th to reply to your support questions.
Do you use Chitika and Google AdSense together on your website to earn great combined revenue? Or, do you want to use them together? Google AdSense and Chitika Premium ads can indeed be used together on your website or blog. Using both in the right combination can work together to help you earn more revenue than using AdSense or Chitika alone. In this FREE eBook you will see how seven actual strategically place and customize the Chitika website for a successful steady income.
Chitika + AdSense: Ad Placement Guide
Featured in this eBOOK: -How to combine Chitika & AdSense ads for a higher total revenue. -The importance of customizing your ad links to your website links. -Successful AdSense & Chitika Placement ideas -Advanced customization tips
The growth of the Chitika Network continues unabated — with the network growing 10-20% month-over-month since the start of the year (Quick stat: Chitika reaches 435M users worldwide per month — roughly 3 in 5 people in the English-speaking Internet). To join us in this journey of reaching 1 billion unique Internet users, we are looking for smart individuals to join us at our Westborough, Massachusetts offices. If that looked wacky and exciting to you (besides other cool things), here are some of the positions that are open with links to more details. All positions are in-house full-time at our Westborough, Massachusetts office.
- Software Engineer –> View job posting
- Web Developer –> View job posting
- Account Manager (CRM) –> View job posting
- Inside Sales –> View job posting
- Business Development Director –> View job posting
- Ad Sales –> View job posting
Please note: These are all current positions with approved budgets. Hiring for these positions is immediate. To apply, please send your resume to jobs [at] chitika [dot] com.
New! We have created a video tutorial showing you how easy it is to get started using Chitika Premium ads on your WordPress blog using our plugin. These instructions will walk you through step by step for WordPress versions 2.7 or higher.
WP 2.7 and Higher Video Tutorial:
Download the Chitika WordPress Plugin here.
You Don’t Have a Chitika Account Yet? Sign up here!
This year we decided to have YOU, our readers vote for which AdSense + Chitika ad placement was best integrated together in our annual AdSense + Chitika placement contest. After hundreds of submissions, Chitika’s Special Projects Team narrowed it down to 8 finalists.
Our Grand Prize Winner of a Playstation 3 Slim + NFL Madden 2010 is:
Tim Carter, AskTheBuilder.com
We really liked Tim’s integration of AdSense at the top, Chitika Premium in the right hand sidebar and Premium at the bottom of his articles. While sometimes the sidebars are not always successful ad placements, Tim made it work to his advantage- Great job Tim!
And our 2 runners up who will receive $200 each are:
Kenneth Barbalace, EnvironmentalChemistry.com
Anton Amoto, AntonAmoto.com
Ken perfectly customized his AdSense and Premium ad units throughout his site. With a Premium ad unit at the top as well as in the sidebar and AdSense complementing nicely above his comments. Anton used an AdSense square above his titles and a Premium Mega Unit below them. The links were all customized as well making for a nice sleek integration.
Congratulations to all the finalists and winners! And a big thank you to all who participated. Be on the look out for our next contest!
We received hundreds of submissions for our AdSense + Chitika Ad Placement Contest this year, thank you to all who entered! This year we have decided to narrow it down to 8 finalists and have you vote for our grand prize winner who will receive a Playstation 3 Slim + NFL Madden 10, and 2 runners up who will receive $200 each.
Please review the links above and vote for your favorite here: *VOTING IS NOW CLOSED- WINNERS TO BE ANNOUNCED*
Please review the links above and vote for your favorite here: *VOTING IS NOW CLOSED- WINNERS TO BE ANNOUNCED*
*UPDATE: This Contest Is Now Closed* Finalists announced here Our AdSense + Chitika Ad Placement contest is back again by very popular demand. Last year we had over 300 submissions to this contest with some really great ad integrations of Chitika Premium and Google AdSense on your websites.
This years’ grand prize winner will receive:
- a Playstation 3 Slim + NFL Madden 10
And 2 runners up will receive:
- $200 each!
Chitika and AdSense can work very well together on your site to bring you a combined higher revenue than using one of these services alone. Some of you have received this higher income because of your thoughtful integrations of these two types of ad services so we have decided to reward you for being so smart!
What are we looking for? We want you to show us how you use Chitika Premium ads as well as Google AdSense on the same page(s) of your site, in which it helps give you higher revenue than you would using just one of the services alone.
How do you enter? Post a link to the page on your site in which you feature both Premium and AdSense in the comments section of this blog post. Or, please email your submission to specialprojects (at) chitika (dot) com, with the subject “AdSense + Chitika contest”. Your entry must include both a Chitika Premium ad and a Google AdSense ad on the same page. Only one page is necessary for entry. Entries must be received by Friday, September 18, 2009- 11:59pm EST. *UPDATE: This Contest Is Now Closed* Finalists announced here