Chitika Study: Bing Struggling To Win Even IE Users

The power of bundled software can be an amazing thing – all three major operating systems have a bundled Internet browser, each of which has 73% of their OS’s Internet usage (based on a sample of 163 million US/Canada impressions across the Chitika network in early August). But Bing, the decision engine Microsoft bundles with Internet Explorer, only gets 10.3% of IE users’ searches.

Microsoft has long been known as the king of bundling, with the assumption that bundling creates market share. But now, it seems that crown has moved to Google, the default search engine – and 89.57% of the search market – in Firefox, Safari, and Chrome.

And while Bing has received quite a bit of good reviews, publicity, and advertising, it is still struggling, even with Microsoft Internet Explorer users, falling in at third place on the search rankings behind Google and Yahoo!

Microsoft has a lot of work to do in order to take any significant market share away from Google, but if they use their experience in bundling software, it appears that the opportunity is there to jump up to a majority of users.

The Raw Numbers:

Windows Google Yahoo Bing AOL Total Search %
IE 76,712,986 12,168,239 10,686,158 2,040,240 103,392,630 72.37%
Chrome 4,332,212 10,090 78,240 4,585 4,451,939 3.12%
Firefox 29,731,411 2,530,000 651,709 158,157 33,451,586 23.41%
Safari 768,341 70,801 11,049 1,207 857,436 0.60%
Other 654,419 34,471 9,395 1,303 711,756 0.50%
Total 112,199,369 14,813,601 11,436,551 2,205,492 142,865,347 100.00%
% 78.54% 10.37% 8.01% 1.54% 100.00%  
Linux Google Yahoo Bing AOL Total Search %
IE 677 56 3 0 746 0.06%
Chrome 10,909 2 53 0 10,980 0.94%
Firefox 812,169 34,712 7,765 696 861,840 73.43%
Safari 198,586 3,495 451 67 203,994 17.38%
Other 88,193 2,565 772 28 96,201 8.20%
Total 1,110,534 40,830 9,044 791 1,173,761 100.00%
% 94.61% 3.48% 0.77% 0.07% 100.00%  
Mac Google Yahoo Bing AOL Total Search %
IE 2,723 191 272 15 3,246 0.02%
Chrome 4,074 4 37 0 4,129 0.02%
Firefox 4,630,253 175,240 52,938 5,746 4,901,368 26.89%
Safari 12,252,530 725,474 152,603 29,885 13,249,869 72.69%
Other 62,850 2,798 534 2,427 69,887 0.38%
Total 16,952,430 903,707 206,384 38,073 18,228,499 100.00%
% 93.00% 4.96% 1.13% 0.21% 100.00%  

*The percentages of search don’t add up to 100% because of a small number of searches which weren’t included in this table.

Chitika Study: Open Source Users Love Google, Hate Microsoft

With the upswing in the number of Linux boxes (thank you netbooks and Dell) and as much interest we have in the search engine market, we at Chitika thought we’d take a look at the search habits of our open-source friends. We compared the OS and search engine data for 163,211,927 searches – a sample of the Chitika network’s search data from July 30th through August 16th – and the results were quite interesting. 

Sure, Google dominates search across all categories, but what’s surprising is that a whopping 94.61% of all Linux search traffic was from Google, compared with 78.54% of Windows user searches. Compare that with Microsoft’s new “decision engine” Bing, which is holding steady at about 8% of Windows users, but is getting practically no use whatsoever by Linux users – just 0.77% of Linux searches were from Bing. Even outdoes Bing for Linux users.

The raw numbers:


Searches: Google Yahoo Bing AOL Ask Total
Windows 112,199,369 14,813,601 11,436,551 2,205,492 2,210,334 142,865,347
Mac 16,952,430 903,707 206,384 38,073 127,905 18,228,499
Linux 1,110,534 40,830 9,044 791 12,562 1,173,761


Search %: Google Yahoo Bing AOL Ask Total
Windows 78.54% 10.37% 8.01% 1.54% 1.55% 100%
Mac 93.00% 4.96% 1.13% 0.21% 0.70% 100%
Linux 94.61% 3.48% 0.77% 0.07% 1.07% 100%

Sign up for Chitika | Premium, Win a Netbook

Hello Chitika friends and neighbors, we’ve got an exciting announcement to make – we’re giving away five Dell Mini 9 Netbooks to new Chitika | Premium publishers! Here’s the deal – you’re eligible to win one of the netbooks if you:

1 – Sign up for a Chitika | Premium ad account between today (8/17/09) and the end of August (must sign up before 11:59 pm Eastern Standard Time, August 31st, 2009), and…

2 – Earn at least $50 through Chitika | Premium between now and the end of September.

Publishers, if you’re not on the Chitika bandwagon yet, what are you waiting for? There’s never been a better time to try Chitika | Premium, the search-based ad network that turns search traffic into revenue for you! Join the over 50,000 publishers making money with Chitika | Premium!

And to our existing publishers, this is a great way to use your affiliate links! Remember, whenever you refer someone who signs up for Chitika | Premium, you earn 10% of what they earn for 15 months. They earn, they might win a netbook, and you earn as well!

So everyone repeat after me: “Make money money, make money money money!”

Chitika Analysis: Bing Traffic vs. Google and Yahoo!

We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the clickthrough rates of visitors from the three major search players: Yahoo!, Google, and Bing.

As it turns out, Bing users are over 50% more likely to click an ad on your site than Google users. You can check out the full results of our research in TechCrunch’s article, “Are Bing Users Twice As Likely To Click On An Ad Than Google Users?” Enjoy!

“It Doesn’t Add Up: What Numbers to Track on Your Web Site” by guest writer Dave Taylor

Chitika has long been a fan of Dave Taylor, the tech guru behind (among other sites).  We’re very proud to introduce him as our first guest writer of the summer on the Chitika blog, answering the question “What numbers should I be tracking on my website?” Enjoy!

 “There are two types of people in the online world, the 72.5345% of people who are convinced that the world is a measureable place, and the other bunch of folk who don’t try to add things up. If you’re reading the Chitika blog, you likely have at least a passing desire to keep track of how your advertising efforts are doing, so odds are good (so to speak!) that you are a quant. That’s a good thing.

If you’re not tracking statistics about your site, then you have no idea whether it has more readers than it did last month, what topics are most interesting to your reader community, and whether any of those people are actually clicking on your ads and generating some revenue for you. Yeah, you could just look at your Chitika report at the end of each month and see if it’s non-zero, but hopefully you’re a bit more involved than that.

The problem is that there are so many different numbers to track that it can be completely bewildering. I mean, what’s the difference between an “impression” and a “page view”?  Are “unique IP addresses” the same as “unique visitors”?  Even the Chitika reports have impressions, clicks, CTR, Avg CPC and eCPM.  What is all this stuff?

Let’s start by talking about how a Web page is put together: it’s discrete files. The HTML text is one file, and each graphical element is another. A typical page probably has 15-30 graphical elements nowadays, so for purposes of discussion, let’s settle on 20. When you go to that page, you’re requesting 21 files: the HTML file and the 20 graphical files. Those 21 requests are called “hits”, and the HTML request is typically called either an “impression” or a “page view”. If you get 300 visitors to a specific page on your site, that’d mean you would have seen 6,300 (300*21) hits versus 300 page views.  A popular site can easily deliver up millions — or tens of millions — of hits per month!

Now let’s say that on average, everyone who visits your site actually looks at 3.5 pages. Some people, of course, dig in and read 25 pages, while others see one and immediately pop away. Now those 300 visitors are actually accounting for 1,050 (300*3.5) page views or 22,050 (300*21*3.5) hits.  Make sense? If you were to just count page views, you could fall into the trap of saying you had 1,050 readers, but that’s wrong. That’s how many pages you served up, but in fact you had 300 visitors. Since each computer on the Internet has a unique Internet Protocol (IP) address, if you were to look in your log files you would see that the people who read multiple pages are recorded as coming from the same IP again and again. Ergo, when you want to talk about the number of unique visitors to your site, you look at “unique IP addresses”, and generally it is the same as talking about unique visitors.

Advertisements like Chitika ads are a special situation because not only do you want to keep track of how often the ad is shown, but you also want to keep track of how often the viewer does the desired behavior (click on it). So the number of times it’s shown are the “impressions” in the Chitika report. How many times does the ad actually get clicked on?  That’s “clicks” and the ratio of one to the other is the “click thru rate” or CTR. For example, let’s say that our site served up 1,050 ad impressions (since a user going from page to page will keep having the ads presented to them) and racked up 37 clicks. That means that it had a CTR of 0.035 (37/1050) or 3.5%. Pretty darn good, actually.  

Now let’s further postulate that these 37 clicks earned you $6.39. That means that each click was worth $0.17 (6.39/37). That’s your average cost-per-click (“Avg CPC”, though it should really be called your value per click, but that’s another story). Many big advertisers like to sell ads on a cost-per-thousand-impressions basis (CPM, with the M standing for “mil”, Latin for thousand). In this scenario this is $6.08 eCPM (follow me here, that’s 6.39/1050*1000).

On my busy site, I pay a lot of attention to my advertising performance. Truth be told, though, all I really look at is the CTR and the revenue figures. The CTR tells me how well the ads are performing, while the revenue tells me if I’ll be eating Top Ramen or a cedar-plank salmon filet for dinner. I hope this all help you make sense of the complicated world of Web and advertising traffic numbers!”

Dave Taylor has been online for 29 years now, and has been blogging since 2003. In addition to his Ask Dave Taylor tech support blog, Dave also writes film reviews at and explores parenting issues at AP You can find him on Twitter, Facebook, MySpace, Friendfeed, etc etc, by starting at

Chitika: Social Media Superstars?

Who’d have thought that Chitika would be tapped as an example of how social media should be done?  Well, after a bit of site SNAFU, which we found out about initially and spoke with affected parties about via Twitter, our efforts have been recognized by social media maven Sharlyn Lauby.  She gave us much love in her latest Mashable social media how-to, “5 Steps for Successful Social Media Damage Control,” which, aside from featuring @Chitika, is an excellent resource for anyone who does corporate social media work. Enjoy the article, and make sure to keep up with Sharlyn’s writing on Mashable and her personal blog.

MediaPost Article: Don’t Lose Faith In The Click

This morning, a commentary I wrote for MediaPost’s Online Media Daily was published. The article is called “Don’t Lose Faith in the Click,” and it should make publishers feel better about monetizing their websites despite overall industry drops in clickthrough rate and pay per click.

The Internet has long been the place where advertising models go to die, but one measurable — the click — is still very much alive and kicking. As Mark Twain once said, “The reports of my death are greatly exaggerated.” What we’re experiencing now is, rather, an evolution of sorts – online advertising is being pulled further and further away from demographics and readership rates and closer to intent-based targeting.

Read the entire article, “Don’t Lose Faith In The Click.”

Chitika at MIT Enterprise Forum

The MIT Entrepreneurial Forum, one of the more interesting groups of smart people on the East Coast, met Wednesday night to discuss one big question: “Is there still money in the advertising revenue model?”  Our own Jeff Sable, VP of Publisher Sales, was invited to sit on the panel, speak, and answer questions.  Video was taken.  Answers were given.  Awesomeness was achieved.  Enjoy the video! For more information on the event, head over to the event page, and make sure to check out the MITEF if you’re anywhere near New England and are interested in entrepreneurship.

Chitika & Bing Getting Along Just Fine

“Bing!”  That sound is a brand new search engine (sorry, “Decision Engine”) from Microsoft leaping into the fray and making everyone’s life a little more Microsoft-y.  Launched in late May, Bing has started taking searches away from reigning powerhouses Google and Yahoo! – and it works great with Chitika | Premium ads.

 As much as we love search, and as much as we live by the power of search engines, you didn’t really think we’d be unable to serve ads to Bing traffic, did you?  It’s an exciting new tool that Microsoft hopes will revolutionize the way people search on the Internet.  We’re all over that. Plus, when I went to grab this screenshot, they had a picture of Boston (where Chitika lives) as the main image.  It was like fate telling us “Yeah, Chitika and Bing work well together.” So, if your site is getting traffic from Bing, that’s great – your Chitika | Premium ads will continue to show up and be exactly what your site visitors are searching for.

Chitika MEGA-Unit – New Size Available

After the release of our new MEGA-Unit: 4x More Clicks/Revenue, thousands of Chitika users got access to a great new revenue increase. This never-before offered size ad unit is ONLY offered by Chitika, and has opened up a new door to revenue solutions for our users. So now if you will, please join me in welcoming the next size ad unit in the MEGA-unit family: the 500×250!

This new ad unit was made for those users who would like to benefit from the untapped revenue of the new MEGA-Unit but their website is limited to a small pixel ad space. Originally the MEGA-unit a: 550×250 was a bit too large for a small number of users. However, we feel it is important to be able to cater to all of our user needs. You can grab the new MEGA-Unit by logging into your Chitika account, and clicking on “Get Code”. We are very interested in how the new MEGA-Unit is working out for you, so please share your experiences by leaving a comment below. And as always, you can request your site needs and new ideas in our forum here. LOGIN HERE.

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