Yes, I’m camping out for an iPhone…again

By: Daniel Dore

Yes, this is what I look like today

I will not be in the office tomorrow, for I’m going to be on a mission; despite the snarky comments from some of my colleagues, I will be, once again, waiting in line to buy an iPhone. I waited for 5 1/2 hours last June 29th for an iPhone on a beautiful, sunny Massachusetts afternoon, and in a few hours I will set up my camping chair and endure a humid, bug-infested Massachusetts night to purchase the new iPhone 3G and, hopefully, get my picture on the front page of the local newspaper again. I’m not an Apple “fanboy”; the only Mac computers I’ve ever owned were purchased for the sole purpose of repairing and re-selling. However, I’m a HUGE iPod fan (I’ve owned 2 iPods, a Nano, and 2 Shuffles in my day) and love the concept of carrying one device that handles everything I need.

I’ve had many, many different cell phones over the past 10 years; a StarTAC, a RAZR, various Windows Mobile phones…I’m officially hooked on the iPhone; all the other phones, in comparison, seem slow, underpowered, and user-unfriendly. I even imported an “iPhone killer” thinking it would be an alternative to my mild un-satisfaction with Apple’s offering. I had 3 major complaints about iPhone 1.0 – no GPS, no 3G internet, and no A2DP (stereo audio over bluetooth). The iPhone 3G solves two of those issues and the third, audio over bluetooth, will probably be solved by a crafty developer’s iPhone application. Yeah, I forgot to mention that – 3rd-party apps for the iPhone. Say what you will about Apple “finally” catching up to the rest of the mobile world and allowing 3rd-party apps, but it’s always been…oh my gosh, is that “Super Monkey Ball” for the iPhone?!? So, will I see you in line tomorrow, too?

High Search Engine Traffic = High Chitika|Premium Revenue

Darren Rowse at Problogger has posted some great tips on How to Grow Search Engine Traffic to Your Blog. How does this relate to earning revenue with Chitika? Chitika|Premium ad units are specifically designed to display when, among other behaviors, your visitors are coming from a search engine; so it only makes sense that you’ll earn good revenue from Premium ad units if you have a good amount of search engine traffic. Since we already know that search engine traffic is more likely to convert to ad clicks than non-search traffic (see our Google/Digg traffic study here), increasing your search engine traffic will give your Premium ads more exposure and, therefore, increase your revenue.  This winning combination yields a high eCPM for many of our publishers already. 

Have a lot of search engine traffic from the U.S? Then you can find great ad placement tips here. New to Chitika? Apply here.

Apparently Domain Names ARE Important…

  

By: Daniel Dore

 

[This space intentionally blank]

 

Last week I posted an article about top-level domains, and added some of my own pithy analysis. Rather than keeping to the topic at hand, I started rambling about various other topics, and I asked “are domain names REALLY that important anymore?” In response, a reader named Bruno emailed me the following:

I would like to add that Direct Navigation, or traffic received from users typing the domain name directly into the address bar – bypassing search engines – amounts for a large percentage of overall Internet traffic (I don’t have the exact number off the top of my head). I have a personal portfolio of names, and have many colleagues that also do, that receive thousands of views/day from this type of traffic, without any marketing or seo.

 He’s absolutely right – direct navigation has always been a very significant portion of overall internet traffic; a 2003 study found that 64% of internet traffic was via direct navigation. Much of that navigation is “good” domain names of generic things – if I want pizza, isn’t pizza.com a good place to look? However, there’s only a finite number of names like this, so everyone else must be getting direct traffic through other methods that aren’t so random. But, my question is, how much of this traffic is due to a “wicked good” domain name, and how much is because of bookmarks, RSS feeds, etc.? I’d never randomly navigate to woot.com based on the domain name (is it about owls? Who knows?) but it’s bookmarked in all my browsers and it’s my first stop every morning. …after I visit chitika.com, of course. So I guess the point of this rebuttal is this – domain names are, indeed, very important, but so are all the other tools to drive traffic to your site, gain an audience, make money…

Fireworks, Freedom, and the 4th of July

Many of us here at Chitika are getting ready for the 4th of July holiday; planning barbecues, taking vacations, and lots of other activities that involve being stuck in a car for 6 hours. But, rest assured, our ads and servers will be closely monitored this weekend. The Chitika offices will be closed on Friday, July 4th for Independence Day and will re-open Monday, July 7th.

Chitika Gets LinkedIn, And So Can You!

LinkedIn is a social network for professionals from industries of all shapes and sizes; at present more than 20 million users from around the world use it to find potential business clients and opportunities, post job listings, and meet other professionals through your network. We created the Chitika Revenue | Feedback Group as an open forum of publishers who meet monthly to learn new ideas, explore best practices, and discuss opportunities to grow their advertising revenue. If you use Chitika’s products, are interested in learning more about our services, or just want to meet some great people, sign up! We look forward to connecting with you!

Unlike Google, Chitika Referral Programs Still Going Strong

For absolutely no reason at all, and with no prompting whatsoever, we here at Chitika wanted to mention our referral programs. We have one of the longest and highest-yielding referral programs of any advertising company. In fact, we have two!
By referring others to the Chitika program you will earn 10% of what they earn for 15 months! (Don’t worry, the 10% comes from Chitika, not your friends; they get the same amount) Any Chitika publisher can benefit from our referral program. Spread the word with one of our referral banners (as seen above), pass out your referral link, or by using our ads – the “Chitika” link in the top right corner of our ad units is also a referral link!
 
Advertiser Referral Program
Chitika users can earn referral revenue for advertisers they bring to our network. You’ll earn $25.00 once your advertiser referral reaches $100.00 spent in their ad campaign, and there is no limit to the number of referrals you can generate each month. Not yet a user? Sign up now!

Don’t Register .www – My Grandma’s Already Confused

  

By: Daniel Dore

 

“Carl Icahn should buy ICANN”

 

The Internet Corporation for Assigned Names and Numbers (or ICANN) voted this past Thursday on a proposal to relax the rules on top-level domains. I know, exciting stuff, right? Basically the ruling ends the restriction to website addresses ending with .com, .net, .org, .ca, .uk, etc., and opens it up for almost any word to be an internet suffix (some restrictions do apply, however, and the names will be monitored). This opens up a can or worms for any company with a popular website (such as Yahoo!); you will not only have to purchase every iteration of your domain in the .com realm (yahooo.com, yhaoo.com, etc.), but also will now have to “guard” against every new top-level name that pops up; yahoo.cpm, yahoo.xom, etc. This will make it difficult to prevent phishing sites from popping up all the time attempting to exploit your users (at least, those that still type in web addresses – see my diatribe below). While it will undoubtedly cause a whole host of problems; on the positive side, it will also allow people to be even more creative in choosing a domain name to register (as you’ll see on every other site that mentioned this story other than this one…okay, maybe one example).  

Rather than listing off all the possible names I’d like to own, I ask this question: what’s in a name anymore? When pizza.com sold for US$2.6 million earlier this year, I was totally flabbergasted – are domain names REALLY that important anymore? I will admit that there are advantages to a “good” domain name (organic search traffic, high search rankings, the “simplicity” principle that, if I’m looking for pizza, isn’t pizza.com a great place to look?) but isn’t search visibility arguably more important to the “average” user? For every pizza.com or vodka.com that sells for millions of dollars, there’s a much larger number of companies with non-standard names that become part of the culture, like Flickr, Twitter, Hulu, and countless others. It’s the idea, not necessarily the name. Now, there are naming mistakes that could pose a problem, but you certainly wouldn’t abandon a million-dollar idea if your first choice for a domain isn’t available. As computer and internet access achieve higher and higher saturation, the number of users that are accessing the internet for the first time is drastically dwindling. Subsequenty, more and more users are achieving what could be considered “familiarity” with the workings of the world wide interwebs. Even the most basic of user has a grasp of the concept of a search engine, and how to find the information they’re looking for (asking the grandkids for help “getting the Google”). Between search engines, bookmarks (both social and non-social) the history bar, advertising, etc., who still memorizes and types web URLs anymore? The destination is more important than how much you paid for the journey (unless it’s advertising; then it matters). For all the assertions that “.com is the internet”, a rose company by any other name will smell just as sweet, be it rose.rose, rose.flower, or pete.rose. Okay, maybe not the last one.

The Chitika ($100) Premium Challenge Extended

Have you taken the Chitika Premium Challenge? Nearly 1700 publishers have already taken advantage of this offer. If you missed out then don’t worry, you now have a second chance to get in on the action, AND if you’ve already taken the challenge, you have another month to earn up to $100.00 from Chitika!

Original deadline: Put the Premium ad code on your page by June 6th and we will match your earnings, up to $100.00, through June 30th.

NEW deadline: Put the Premium ad code on your page by June 30th and we will match your earnings up to $100.00 NOW THROUGH JULY 30th.

Challenge details: Paste the Chitika|Premium ad code on your page directly above or below your article titles, (this is where Premium works best) and we will match you dollar-for-dollar (up to $100.00).

Did you add Chitika|Premium to your site after the original cutoff date (June 6th)? Don’t worry – you are automatically part of the extended program! We’ll match you up to $100 too.

To take advantage of this offer: Grab the Chitika | Premium Code from your code panel. New to Chitika? Sign up here.

Chitika|Premium Success Story – Bankaholic.com

 Johns Wu had problems with money while in college (just like most of us). He started Bankaholic.com so that broke students (like himself) could discuss financial issues like college loans, budgeting tips, and debt.

“My site was a huge success that quickly grew to become one of the top 25 most highly trafficked personal finance websites on the web. “Over the years, monetizing my traffic has always been one of my biggest hurdles. When I was a small website with low traffic, potential advertisers didn’t bother dealing with me. In addition, I did not have the resources to hire salespeople to help sell ads on my site. This was a problem. How was I supposed to expand my website to become a big-time player without funding to fuel my growth? “I’ve found that advertising brokers like Chitika & Adsense that match advertisers to publishers to be invaluable in monetizing my traffic. I get highly targeted ads with high eCPMs, and I don’t have to spend my time or money selling off my ad inventory myself. “I have been using Chitika|Premium on Bankaholic.com for about a week now. The CPCs are very fair and have experienced a leap in eCPM from Premium over others. Because most of my traffic is from search, I have no problems getting Chitika ads to display relevant ads. And I really think the small icons ext to the ads do well for CTR, and I am curious why other networks have not followed suit. “Chitika is one of my higher revenue ad networks especially my eCPM from Chitika|Premium ad units. Overall, I’ve noticed a 300% increase in revenue over what I was using before.”

Want to share your story with the world? Submit your Chitika Success Story or Testimonial here. Not using Chitika ads yet? Sign up for an account here!
 

Chitika|Premium ad unit placement tips

What? You haven’t heard about the newest ad unit available from Chitika (which is yielding high eCPM’s for publishers)? Here’s the latest on Chitika|Premium in case you missed it…

Chitika|Premium placement heat map

Win-Win Ad Unit

Because Chitika|Premium is behaviorally targeted on your pages, users will see optimized results that converts into great revenue for you. When we’re unable to “target” the ad unit, the ad simply collapses into nothing, leaving your page looking like the ad was never there. This is where the other part of “winning” comes into place: You can set an alternate URL for this ad unit so you can earn revenue no matter what.

Users click here to get your Premium Code | Or sign up now For more optimization tips, check out this blog post.

Coming this week: Publisher Success Story using Premium!